Internet Marketing | Gauher Chaudhry

I came across a post the other day on a popular forum asking for tips on creating a subject line that generates a higher open rate for an email.

That really got me thinking.

Is it *really* the subject line that gets you to open up the email or is it really the name in the sender’s field?

Seriously, think about it.

If you are on multiple Internet marketing lists, then most of the marketers sending you emails are already trying to use all the subject line tricks in the world.

For example, a while back when some marketers talked about using the headline “Bad news…” in your ubject line to get a higher open rate, almost everybody killed this to death.

But using sly subject lines is only going to get you so far before your list starts realizing that there is very little substance in the email content related to your