Do Video Sales Letters Really Convert Better?
I recently did a survey of my readers to find out what type of sales letter they felt was most effective in getting conversions.
a. Text sales letters
b. Video sales letters
Here are the results and my comments in a short video:
Please give me your opinions by clicking on the comments option.
I highly recommend that you watch Michael’s video to really see how well he uses video to convert prospects into customers.
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October 1, 2009
1:01 pm #comment-1
The comments are even more amazing than your survey – without counting it seems that most appreciate the written word!
Its easy to understand why video is so popular (despite the time waste that accompanies it) a recent survey in the U.S. found that something like 40% of the population couldn’t comprehend the written word.
Maybe the next survey should be by age – you’d probably find that the video haters and real buyers are all in in older age groups.
Let’s face it, the average, intelligent person can skim through a sales page in minutes and decide whether the product is worth a second look. Michael’s video droned on and on. Never did get to the sales pitch – sorry, don’t have time.
AS another point, I have stopped purchasing programs heavy in videos – printing information and being able to refer to it and make notes whilst installing or operating a program makes life so much easier
October 1, 2009
1:09 pm #comment-2
Went back and re-read the comments. Wonder how many sales Michael lost because of the video?
October 1, 2009
4:25 pm #comment-3
video sales letter ;is just the new kid on the block; Text sales letters combined video sales letter will be effective….especially if we say
this video is only 60 seconds long for example…this is polite to the potential customer and recognises their time is important…
i will not watch a video where i do not have control ;and i don’t have 30 min;i have an affiliate business to build.
October 1, 2009
6:04 pm #comment-4
Generally, I like written sales letters better because I can print it out and therefore have a record of what was promised.
I’ve used a combination myself, with the video at the top of the page, but more as an introduction, and sales letter going down.
But… this video was way too long and went on and on with promises of results without really describing what the product actually is.
Perhaps newbies might get caught up in that kind of pitch, but I would doubt if it appeals to those with some real experience. Most of us want to know what we’re buying.
When I bought your stuff, I knew exactly what I was getting and you delivered on it. Thanks.
October 1, 2009
6:28 pm #comment-5
Yes this 33 minute video managed to piss me off instead of getting me to open my wallet.
There needs to be a sales copy, plus either a video version and/or a supplement, that does not go over a few minutes.
Remember the TV media had figured this out ..how many years ago?
October 2, 2009
2:37 am #comment-6
It`s interesting how some “big guys” of marketing online use sometimes the same standard of marketing in their sales letters or how they decide to make some tests, as now Michael Rasmussen with this long video presentation; however he know better what he wanted to do.
As many others before me have wrote already and how logical it seems to be to use an option for customers to read OR to watch a video, video presentation and sales letter. I think as many options will be used for his offer it could be only a gain for a seller.
But we can think and in other way, people who earned millions in the past can afford sometimes to “play” with some tests, unusual or even illogical methods, some money spent, maybe to understand better how the market can be used as full. And last but not least, do not forget that to err is human…
October 11, 2009
1:39 pm #comment-7
I like when people use both. Give ME the option of watching, listening, or reading. The best of all possible worlds!
Planning to so this myself in the near future…
Jonathan
October 17, 2009
1:24 am #comment-8
Wow, this guy is f**kin smart. He’s since proceeded to put a SOLD OUT sign up in place of the video, and now has a email submit below. Great stuff.
November 11, 2009
10:53 pm #comment-9
I prefer written text, I am in control of the situation and can skim through in 1 minute.
If there is to be a video, it should be 2 minutes at the most.
There are so many offers these days, recommendations are what drives me to purchase
November 12, 2009
11:50 am #comment-10
I totally agree with video marketing on your sales or landing pages! Since I started using video marketing my sales have increased by 300%!
If you’re on the fence! Get off already!! Put some videos – you will not regrest it.
November 19, 2009
7:42 pm #comment-11
I truly believe that which one will convert better will always depend on the marketer. For example, if you are great at creative writing, you’re most likely going to prefer writing a convincing sales letter over a video. If you love acting and are good at it, you’ll be able to persuade people better through your video.
When Gauher does videos, he always sounds sincere and that’s what really motivates people to buy something. If you seem sketchy, or can’t speak effectively, your audience will hit the stop button and bounce off your page.
It’s really all about going with what you know how to do best. Don’t jump off a bridge because all your friends are doing it.
December 13, 2009
3:32 pm #comment-12
Can anyone post a link with the video? The sales page is down…
Maybe the video is on youtube?
February 27, 2010
1:00 pm #comment-13
Video sales letters work because everyone has text sales letters.
Now that I see more and more videos it starts to get annoying as you have to watch through every second of it, and I know all you want is sell me something at the end…
My 2 cents:
Have a sales letter that provides value and educates (no hype and old school BS),
and add video to convey trust, personality and proof.
This combination will out-cool your competition
and will intrigue buyers to buy.
Good luck.
April 7, 2010
12:07 pm #comment-14
I hate videos so much I didn’t even watch the video to see the results. Pretty brass of the author to try to force us to watch the video when I could have been much easier to post the results!!!