The attendees were taught all the ins and outs of media buying and some even commented to me that they could not sleep after Saturday’s session.  So much brand new information for many of them to process on just the first day.

The amount of traffic that is available through media buying is absolutely mind-boggling.  For example, Sitescout delivers anywhere from 15-20 billion banner impressions per day and this is just remnant traffic!  This means that there are hundreds of billions of impressions available through media buying on a daily basis.

One of the speakers, Steve Gray, said it best when he referred to media buying as a mechanical process such as with any paid advertising. The secret ingredient to success in media buying is the marketing funnel that starts once a prospect clicks on your banner. Steve delivered stellar content over two presentations and really went into detail on how to work with ad networks and insertion orders.

I have to admit that for the longest time, I thought media buying was limited to big brands and people who had no issue promoting fake blogs and fake articles.  But it was smart marketers like Steve Grey who opened my eyes to the fact that you can make big money promoting real valuable products and services with media buys if you do it right.

He has literally built multi-million dollar businesses in various markets from only display banners in the past few years.

With the advent of real-time bidding networks such as Sitescout, EngageBDR and others, this changes the game for the little guy.  You can now get started with just a few hundreds dollars and start tapping into billions of impressions of targeted remnant traffic on any of these RTB networks.  Got an idea for a new product or service?  Test it with banner ads for as little as $0.05 CPM (every one thousands impression) and see what the response is.

Sunday was another stellar day with the big boys from Sitescout (Ratko and Matt) putting on technical presentations on how real-time bidding networks, retargeting and mobile media buying work.

What really hit me was when Ratko spoke about the explosive growth of RTB traffic and how it is going to grow dramatically over the next few years. For instance, RTB advertising will double in 2015 and continue to be the fastest form of online advertising this decade.

I also had some fun with the attendees and showed them some of my failed media buying campaign attempts. But I also showed them some winning campaigns and with the knowledge gained from the workshop, I hope to scale those winning campaigns up.

I want to personally thank all the speakers, Mike Collela, Greg Davis, Stevy Gray, Matt Sauls and Ratko Vidakovic who shared this wisdom and intelligence this past weekend.

I also want to thank all the attendees who flew in from as far away as Hong Kong for making it a great interactive experience and providing great questions to the speakers.

Feel free to comment below.

Gauher Chaudhry

Click Here To Order Tube Traffic Secrets

Cheers
Gauher

I thought it would be best to conduct a webinar that introduced media buying to readers who were not familiar with this form of traffic and answer any questions that they may have about the workshop.

You can watch the webinar by clicking on the video below.

You can still reserve a seat at the webinar by Clicking Here

See you in Toronto next month!

Gauher Chaudhry

The first time I ever communicated with Raj was when he emailed me to ask about my Pay Per Click Formula course.  All he wrote in his email was “Is this real?”  I replied, “It is as real as you want it to be…”  After that we become good friends and he went on to become on of my most successful students.  One of the skills that made Raj successful was the importance of story-telling in the marketing process.

I have included a video below where Raj talks about story-telling and we also cover the social proofing aspect of fake blogs and fake articles.  Although very unethical, you can still learn a lot from these fake blogs and fake articles.  They are basically story telling and you can take the marketing concepts from these blogs to create ethical advertising campaigns.

One of Raj’s favourite projects was trying to get clean water to people in the world who did not have access to it.  He worked closely with Charity Water to raise enough money to build fresh water wells.  His memorial page is still active at Charity Water and you can donate at any time – Raj’s Charity Water Memorial Page

Raj, thanks for being an inspiration to all,

Gauher Chaudhry

The special offer is only available to the first 100 people who sign up (34 so far) or until Sunday, March 3, 2013 before 11:59 pm EST.

Here is the special order link…

Comments?

Gauher

This campaign was set up with 7search traffic with an average bid of $0.05 CPC and it is already getting a $0.13 EPC meaning that I am making an $0.08 profit on every single click.  I have already added more traffic sources to this campaign and hope to hit 100 leads before the end of the day for this campaign.  This just goes to show that nothing happens until you take action and make things happen.

Watch the webinar below by clicking on the video.

Best wishes,

Gauher Chaudhry

I was always reluctant to get involved in media buying although I had a lot of affiliate managers and friends telling me that it was huge and massively profitable back in 2010.

The first thing that came to my mind was why all of the hoopla about media buying in 2010 since this is the oldest form of advertising online?

I mean that first form of advertising was banner ads and back in 1995, Yahoo was charging as much as $30 per thousands impressions for 468 x 60 banners.

I challenged any one of my affiliate managers to show me one affiliate who was massively successful with media buying without running fake blogs or fake articles.

These same people who were encouraging me to get into media buying suddenly went quiet.

Nada. Ziltch. Zippo. Not a word.

So all of a sudden media buying become a hot topic because it was easily scalable and tons of affiliates were making money by basically cheating consumers with fake blogs and articles.

That was until the FTC came in and started suing affiliate networks and affiliates.

Now don’t get me wrong, I am sure there were affiliates cashing in with legitimate display campaigns at the time, but they were the minority.

I didn’t think twice about media buying until a good friend of mine told me that he was making great money buying display ads to advertise his ebook product on Clickbank.

I found this very intriguing because it was a legitimate product being promoted via banners ads without any cheap tricks or shenanigans.

This is what started my interest in media buying the last few years and since then I have had many success and failures with media buying.

The most common myth is that you need thousands of dollars to get started, but that has changed a lot and there are networks that allow you to get started for as little as $10 such as BuySellAds.com.

Real-Time Bidding (RTB)

Real-time bidding using a media buying platform like Sitescout.com allows you to buy a bucket of 1,000 impressions at a dynamic bid price.

This allows you as a media buyer to basically buy impressions in real-time at your set price allowing you to value each individual traffic source.

Sitescout.com is an easy-to-use, web-based RTB platform that allows you to create and manage banner and mobile ad campaigns in real time.

Sitescout works as a middleman between dozens of premier ad networks and let’s you tap into hundreds of millions of available daily impressions.

I was surprised to learn that Sitescout headquarters were only a 25 minute drive from my house so I went down and met some of the co-founders who explained to me how the technology works.

Since then I have run some sample campaigns and attended some of their live events.  Below is a photo of the founder and CEO of Sitescout, Paul Mokbel on my left and the director of marketing, Ratko Vidakovic on my right.

If you are looking to test out media buying without having to commit thousands of dollars, yet still have access to a huge inventory of display advertising, Sitescout.com is a good place to start.

Comments?

Gauher Chaudhry

Click Here To Join IMStealth

Free free to leave your comments below!

Cheers!
Gauher

We have come up with dozens of ideas and have already tested various marketing mediums. Some of these ideas were downright hilarious and creative. One of the ideas was to create viral videos that would promote the toll-free number and put these videos up on video sharing sites. We had multiple videos created and the one below didn’t make the final cut. I thought it would be cool to include it on my blog so that you could see that there are many ways to get attention online.

Sometimes you just got to use a bit of creativity!

Click on the video to watch:

If you found this entertaining and creative, please tweet or Like this post and comment below!

Gauher Chaudhry

Watch a replay of the webinar below:

Click Here For More Information On Building Authority Sites

Cheers

Gauher Chaudhry