How To Improve Your Email Deliverability

Last week I sent out two emails to my main list (if you haven’t subscribed, use the box on the right to join) on how to get better email deliverability. I thought I would post those same tips here on my blog for the benefit of people who might have missed it.

Email service providers are getting more rigid with rules and getting into the inbox of your prospects and customers is getting more difficult each day.

Here is a short list of tips that will help with getting better deliverability.

1. If your email messages are going to the spam folder, encourage your readers to click the “Not Spam” button to get back into the inbox (in fact, if you are seeing this very email in your spam folder, please click “not spam”).

2. Ask your readers to mark your messages as important for better deliverability.

3. Remove subscribers who are not opening your messages after a long period of time (i.e. one year).

4. Ask readers to reply to your initial emails so that email providers see a “conversation” occurring (conversations don’t look like spam)… heck even reply to this email to help me out. 😉

5. Add an SPF (Sender Policy Framework) to your domain records for better deliverability.

6. Use curiousity laden subject lines to get better open rates (opens indicate engagement).

7. Ask subscribers to white-list your email address by adding it to their contact list.

8. Ask readers to unsubscribe if they are no longer interested in receiving your emails. Seriously. Why keep people on your list if they are not interested in engaging with your emails? Not interested in hearing from me anymore, hit the unsubscribe link at the bottom of this email.

9. Reach prospects using other communication channels. When your readers are seeing you via multiple channels, they are more likely to open your emails. So go ahead and join me on Facebook 😛 http://facebook.com/gauherchaudhry

10. Use an email service provider that has excellent deliverability rates. If you’re using a cheapo service, or worse, your own IP, you’ll have deliverability issues.

11. Make sure your domain is not on any blacklists. This can hurt your deliverability if you have links in your emails using a blacklisted domain.

12. Avoid using generic style email address such as admin@ or support@ addresses in your from field.

13. Don’t over do it using images in your emails. Too many images can trigger spam filters on all the major email providers.

14. Ask readers to “turn on” images if you’re sending images in your email messages. It might not help deliverability, but it will give you and your email provider more accurate open rates.

Hope these help.

Gauher


Are Webinars Dead?

One of the best methods for driving sales (especially for high-ticket items) is the use of live webinars.

Not only do they allow you to demonstrate your products or services, present your engaging content, they also help facilitate trust with your attendees.

For the longest time, marketers were using teleconferences to sell their products and services before webinars changed the game.

shutterstock_65009236When I first started using webinars almost a decade ago, it was very easy to get registrants and webinar show up rates of close to 80% weren’t uncommon.

But that was then and this now.

Things have changed dramatically and with cheap alternatives and autowebinar software scripts selling like hot-cakes, almost everyone and their grandma is running a webinar.

Your prospect only has so much time in the day and with plenty of webinars to choose from, you’re just another voice shouting in the crowd for their attention.

Once you get past the struggle of getting their attention and then getting them to register, you are now left with the difficult task of getting them to actually show up.

A decent show up rate to a webinar these days is roughly 20%. If you are getting a show-up rate higher then this, you are doing great.

Does this mean that webinars are dead?

Hardly.

But the game has changed and marketers who start creating a more sophisticated webinar funnel will definitely see way more success then those who don’t.

I’m referring to the:

1. Post-Webinar sequence (traffic, ads, pitch page, self-liquidating offer, post webinar emails, etc.)

2. Webinar sequence (presentation, content, story-telling and close)

3. Post-Webinar sequence (replay, follow-up emails, close emails, retargeting, etc.)

4. Automated-Webinar sequence (technology, script, etc.)

There are a lot more moving pieces to a successful webinar then there were years ago.

Your audience is more sophisticated now and by incorporating more of the crucial pieces to the entire sequence, it’s still quite possible to make six-figures on a single live webinar.

What’s your opinion on webinars? Over-used? Over-hyped? Too many?

Share your comments.


Are You Hurting Your Own Progress?

One of the biggest challenges we face as marketers is managing the most time consuming aspect of running our online business – the email inbox.

Managing this little sucker can save you countless number of hours and allow you to do things in your business that actually move it forward.

One of the recommendations that I have made in the past is to unsubscribe from email lists that don’t add value (i.e. why are you on a ecommerce list if you don’t do anything in ecommerce?).

I pruned the number of lists that I was on years ago and that has saved me at least 45 minutes a day now.

But here is the biggest mistake I have made in the past managing emails and I’m curious to know if you did or still do the same thing.

Whenever I received an email from a marketer I knew provided good information, I would tuck it away in a separate folder with the intention of going back and reading it.

If I received an email from a marketer who provided little value, I would quickly skim it and see if could get out any value.

So I was wasting my limited time reading emails that provide little value and skipping emails that did by moving them into a saved folder with the intention of reading them some day.

Did I ever go back and read the saved emails?

Nope.

Emails that could have helped me in building my online business faster.

Time got in the way or sometimes I just forgot about those emails.

Basically I jeopardized my own online learning by never reading the quality emails.

Since mid-2015, I have changed the way I prioritize my email reading now and always start with the emails from quality marketers rather then saving them for a later time.

It’s time you do the same.

Comments? Scroll all the way down to comment.

Gauher Chaudhry