Niche Profit Classroom 3.0

Below is a replay of the webinar that I did with Adam Short regarding niche marketing.

Just click on the video to start watching.

Adam opened up Niche Profit Classroom 3.0 early during the webinar and you can get started for just $1 by clicking on the link below.

Click Here To Join Niche Profit Classroom 3.0

Feel free to leave your comments on the webinar.

Best wishes,

Gauher Chaudhry
http://www.Twitter.com/Gauher

How To Make Money With Niche Marketing

Watch the video below.

I will show exactly how you can start generating money with free traffic and specific niches.

Here are the steps that I outlined in the video above:

1. Find a specific niche to market in. Do research on Clickbank or Google Insights to see what niches are currently hot. Try to get into specific niches rather than broad markets because there is less competition and better chance to get better rankings.

2. Build a simple web site using a silo structure related around your niche. A silo structured site is simply a web site that has content in various directories. The major search engines like to see pages with good content “deep-linked” into your site. Make sure that you name the folders with keywords that you would like to target. You can get free articles to build your web site from Ezine Articles or GoArticles.  Don’t worry about the duplicate content rule. It is a myth. All it means is that don’t have the SAME content on the same domain. You can download an example of a silo site that I created for the Rachael Ray market right here.

3. Create (3) Squidoo lenses with your keywords that you want to create back links on for your web site. Create lenses that offer value and quality. This will help as you will be contributing within the Squidoo community and will increase interest in your lenses. Try using your anchor keywords in the links back to your web site. The major search engines will see this and that will help you score points for those keywords.

4. Place contextual ads on your web site. There are tons of services that you can monetize your web sites with. You should test to see which contextual service brings back you the most money. Try using an ad serving tools such as the free OpenX to serve and test your contextual ads. Here is a list of just a few below:

Google Adsense http://adsense.google.com
Valueclick http://www.valueclick.com
Kontera http://www.kontera.com
Pulse360 http://www.pulse360.com
Adbrite http://www.adbrite.com
Chikita http://chitika.com

Clicksor http://www.clicksor.com
Contextweb http://www.contextweb.com
Bidclix http://www.bidclix.com
Bidvertiser http://www.bidvertiser.com
RevenuePilot http://www.revenuepilot.com

5. Collect your commissions. Enjoy the rewards of your efforts. Taking action is the key. Offer value and the money will follow. Trust me.

6. Rinse and repeat process. It doesn’t stop here. If you can get one niche making you $1,000 a month on autopilot, you can get 10 different ones to do the same. Don’t expect to start making a million dollars overnight with various niche sites. Learn how to generate that first $1 and then continue to repeat the process. Most of all – be patient. Your efforts will pay off.

Download the PDF flowchart of this process below for reference:

Click Here

If you want to learn more about niche marketing and being able to monetize traffic, watch this video below where Adam Short (who has made millions with niche sites) demonstrates how he makes $6,000 a month with one niche web site:

Click Here To Watch Adam’s Video On Niche Marketing

Feel free to leave your comments.

Best wishes,

Gauher Chaudhry
http://www.Twitter.com/Gauher

350+ Ways To Make Money Online

As you may be aware, my son (Shaan) was diagnosed with Leukemia a few months ago and I wrote about it here. I want to thank everyone who commented, sent get well cards and even sent gifts to my office for Shaan. It really meant a lot and Shaan is on his way to a full recovery. I decided to write this blog post as a way of giving back to my readers.

Below I have compiled a list of over 350 web sites, tools and resources that I believe can help you make more money online in one way or another.

Some of these web sites are advertising platforms and others are simply resources to help you make more money. I thought it would be nice for you to have a Rolodex like this at your fingertips.

Feel free to leave any marketing web sites, tools or resources you feel will help everyone in the comments section.

*** Contextual Networks ***

Google Adsense http://adsense.google.com
Valueclick http://www.valueclick.com
Kontera http://www.kontera.com
Pulse360 http://www.pulse360.com
Adbrite http://www.adbrite.com
Chikita http://chitika.com

Clicksor http://www.clicksor.com
Contextweb http://www.contextweb.com
Bidclix http://www.bidclix.com
Bidvertiser http://www.bidvertiser.com
RevenuePilot http://www.revenuepilot.com

*** PPC Ad Platforms ***

Google Adwords http://adwords.google.com

Yahoo Search Marketing http://advertising.yahoo.com/smallbusiness/ysm
MSN Adcenter http://advertising.yahoo.com/smallbusiness/ysm
Looksmart http://www.looksmart.com
Ask.com http://www.ask.com
7Search http://www.7search.com
Clicksor http://www.clicksor.com

Findit-Quick http://www.findit-quick.com
Pulse360 http://www.pulse360.com
Advertise.com http://www.advertise.com
Ad Sonar http://www.adsonar.com
AdKnowledge http://www.adknowledge.com
Miva http://www.miva.com

Validclick http://www.validclick.com
Marchex http://www.marchex.com
AdMarketplace http://www.admarketplace.com

*** PPC Blogs ***

Google Adwords Blog http://adwords.blogspot.com
Yahoo Search Marketing Blog http://www.ysmblog.com
MSN Adcenter Blog http://community.microsoftadvertising.com/blogs/advertiser

7Search Blog http://blog.7search.com/blogs/7search

*** Social Media Ad Platforms ***

MySpace Ads https://www.myads.com
FacebookAds http://www.facebook.com/advertising
LinkedIn https://www.linkedin.com/directads/start
Twitter.com http://www.twitter.com
Sponsored Tweets http://sponsoredtweets.com

*** CPM Ad Platforms ***

BuySellAds.com http://www.buysellads.com

PlentyOfFish http://ads.pof.com
ValueClick.com http://www.valueclick.com
Casale Media http://www.casalemedia.com
CPX Interactive http://www.cpxinteractive.com/advertisers
Burst Media http://www.burstmedia.com
Advertising.com http://www.advertising.com

Traffiq http://www.traffiq.com
Adtegrity http://www.adtegrity.com
TribalFusion http://www.tribalfusion.com
Double Click http://www.doubleclick.com
Adoori http://www.adoori.com
Yield Build https://yieldbuild.com
CPMStar http://cpmstar.com

Adsdaq http://adsdaq.com
Adroll http://www.adroll.com
Yahoo Adready http://www.adready.com
MegaClick http://www.megaclick.com

*** PPV Ad Networks ***

Media Traffic http://www.mediatraffic.com
Trafficvance http://www.trafficvance.com

DirectCPV http://www.directcpv.com
Lead Impact http://www.leadimpact.com
Adon Network http://www.adonnetwork.com
Linksador http://www.linksador.com
Clicksor http://www.clicksor.com

*** CPA Networks ***

NeverblueAds http://www.neverblue.com

Affiliate.com http://www.affiliate.com
Inuvo http://www.inuvo.com
Revenueloop http://www.revenueloop.com
CX Digital http://www.cxdigital.com
MonetizeIt http://www.monetizeit.com
GetAds http://www.getads.com

Hydramedia http://www.hydramedia.com
MaxBounty http://www.maxbounty.com
Azoogle http://www.azoogle.com
Flux Ads http://www.fluxads.com
Rextopia.com http://www.rextopia.com
Offerfusion http://www.offerfusion.com

Adfish http://www.adfish.com
Mundo Media http://www.mundomedia.com
Web Jam Ads http://www.webjamads.com
Ad Valient http://www.advalient.com
Convert2Media http://www.convert2media.com
7Reach.com http://www.7reach.com

Clickbooth http://www.clickbooth.com
Market Leverage http://www.marketleverage.com
yMultimedia http://www.ymultimedia.com
Copeac http://www.copeac.com
Offerweb http://offerweb.com
FYCDirect http://www.fycdirect.com

ROIRocket http://www.roirocket.com
DirectLeads http://directleads.com

*** CPA Tools ***

Offervault http://www.offervault.com
Affiliate Paying http://www.affiliatepaying.com
Keyword Extend http://www.keywordextend.com

*** Internet Marketing Blogs ***

Gauher Chaudhry http://www.gauherchaudhry.com
Amish Shah http://www.amish-shah.com
John Chow http://www.johnchow.com
Shoemoney http://www.shoemoney.com
Jonathan Volk http://www.jonathanvolk.com
Cash Tactics http://cashtactics.net

Pro Blogger http://www.problogger.net
Ad Hustler http://www.adhustler.com
Eric¡¯s Tips http://www.ericstips.com

*** CPS Networks ***

Commission Junction http://www.cj.com
Linkshare http://www.linkshare.com
PayDotCom http://www.paydotcom.com

Clickbank http://www.clickbank.com
ShareASale http://www.shareasale.com
ClixGalore http://www.clixgalore.com

*** Keyword Spy Tools ***

Keywordspy http://www.keywordsp.com
Spyfu http://www.spyfu.com
PPC Bully http://www.ppcbully.com

KeyCompete https://yieldbuild.com
Compete http://compete.com

*** Merchant Processing

2Checkout http://www.2checkout.com
PayPal http://www.paypal.com
Authorize.net http://www.authorize.com
Charge.com http://www.charge.com
RBS Worldpay http://www.rbsworldpay.com

CCNow http://www.ccnow.com
Propay https://epay.propay.com
iPayDNA http://www.ipaydna.biz
AlertPay https://www.alertpay.com
TrialPay http://www.trialpay.com
Internet Secure http://www.internetsecure.com
MerchantSeek http://www.merchantseek.com
PayByWeb http://www.paybyweb.com

*** List Servers & Autoresponders ***

Aweber http://www.aweber.com
Getresponse http://www.getresponse.com
iContact http://www.icontact.com
Stream Send https://www.streamsend.com
1AutomationWiz http://www.1automationwiz.com
Send Free http://www.sendfree.com

Free Follow Up http://www.freefollowup.com
Supersponders http://www.supersponders.com
Topica http://www.topica.com

*** Shopping Carts ***

1ShoppingCart http://www.1shoppingcart.com
3D Cart http://www.3dcart.com/
Delavo http://www.delavo.com

InfusionSoft http://www.infusionsoft.com
Secure Net Shop http://www.securenetshop.com
X-Cart http://www.x-cart.com
Designcart http://designcart.com
Clickbank http://www.clickbank.com
Romancart http://www.romancart.com

*** Search Engines ***

Google http://www.google.com
Bing http://www.bing.com
Yahoo http://www.yahoo.com
Ask http://www.ask.com
Excite http://www.excite.com
Dogpile http://www.dogpile.com

Altavista.com http://www.altavista.com
Webcrawler http://www.webcrawler.com
Cuil http://www.cuil.com
MetaCrawler http://www.metacrawler.com

*** Free Traffic Exchanges ***

TrafficSwarm http://www.trafficswarm.com
Trafficg http://www.trafficg.com

Easy Hits 4 U http://www.easyhits4u.com
Blog Traffic Exchange http://www.blogtrafficexchange.com
ProClickExchange http://www.proclickexchange.com

*** Classified Ads Sites ***

Kijiji.com http://www.kijiji.com
Craigslist.com http://www.craigslist.org
USFreeAds http://www.usfreeads.com

Classifieds For Free http://www.classifiedsforfree.com
Classified Ads http://www.classifiedads.com
Its My Market http://www.itsmymarket.com
Skepter http://www.skepter.com
eBay Classifieds http://www.ebayclassifieds.com
Penny Saver http://www.pennysaverusa.com

Backpage http://www.backpage.com

*** Marketing Forums ***

Warrior Forum http://www.warriorforum.com
Wicked Fire http://www.wickedfire.com
Digital Point http://forums.digitalpoint.com
5 Star Affiliate http://affiliate-marketing-forums.5staraffiliateprograms.com
The IM Forum http://www.theimforum.com

IM4Newbies http://www.im4newbies.com/forum
Webmaster World http://www.webmasterworld.com

*** Website Analytics ***

Statscounter http://www.statscounter.com
Google Analytics http://www.google.com/analytics
OneStat http://www.google.com/analytics
Yahoo Web Analytics http://web.analytics.yahoo.com

eWebAnalytics http://www.ewebanalytics.com

*** Clip Art & Images ***

ClipArt.com http://www.clipart.com
Classroom Clipart http://classroomclipart.com
1 Clipart http://www.1clipart.com
Dreams Time http://www.dreamstime.com

Hassle Free Clipart http://www.hasslefreeclipart.com
AAA Clipart http://www.aaaclipart.com
Getty Images http://www.gettyimages.com/creativeimages/royaltyfree
Fotosearch http://www.fotosearch.com

*** Free Software Downloads ***

Download.com http://www.download.com
Download 3000 http://www.download3000.com

Freeware Files http://www.freewarefiles.com
File Hippo http://www.filehippo.com
Tucows http://www.tucows.com
Brothersoft http://www.brothersoft.com
Free Download Center http://www.freedownloadscenter.com
123 Free Download http://www.123-free-download.com

Top Download http://www.topdownloads.net
Soft32 http://www.soft32.com

*** Free Email ***

Gmail http://www.gmail.com
Yahoo Mail http://mail.yahoo.com
Hotmail http://www.hotmail.com
Mail.com http://www.mail.com

Inbox http://www.inbox.com
AOL Mail http://webmail.aol.com
Hushmail http://www.hushmail.com
Email Account http://www.emailaccount.com

*** Internet Marketing News ***

IM Newswatch http://imnewswatch.com
Marketing Pilgram http://www.marketingpilgrim.com

MarketingNewz http://www.marketingnewz.com

*** Banner Rotators & Builders ***

OpenX http://www.openx.org
Ad Butler http://www.adbutler.com
Image Ad Builder http://www.mattharward.com/image-ad-builder
Google Builder http://www.google.com/adwords/displayadbuilder

Ad Text/Image Generator http://www.adtextgenerator.com
Keyword Rockstar http://www.keywordrockstar.com

*** Mobile Ad Networks ***

MobPartner.com http://www.mobpartner.com
SponsorMob.com http://www.sponsormob.com
Offermobi.com http://www.offermobi.com

*** Mobile PPC Networks ***

inMobi.com http://www.inmobi.com
Admob.com http://www.admob.com
Quattro Wireless http://www.quattrowireless.com
Decktrade https://www.decktrade.com
JumpTap http://www.jumptap.com
Mojiva http://www.mojiva.com
ZestAdz http://www.zestadz.com

*** Mobile Solutions ***

Grasshopper http://www.grasshopper.com
Toll Free Number http://www.tollfreenumber.org

*** Keyword Research Tools ***

Google http://adwords.google.com/select/KeywordToolExternal
Good Keywords http://www.goodkeywords.com
Traffic Travis http://www.traffictravis.com

SEO Book http://tools.seobook.com/keyword-tools/seobook
Wordpot http://www.wordpot.com
Word Tracker http://www.wordtracker.com
KWBrowse http://www.kwbrowse.com
Spacky http://www.spacky.com
Nichebot http://www.nichebot.com

Quintura http://www.quintura.com
Keyword Elite http://www.keywordelite.com

*** Auctions ***

eBay http://www.ebay.com
iBidFree http://www.ibidfree.com
UBid http://www.ubid.com
Overstock Auction http://auctions.overstock.com

eBid http://www.ebid.net
BidStart http://www.bidstart.com

*** Social Media Web Sites ***

Facebook http://www.facebook.com
MySpace http://www.myspace.com
Squidoo http://www.squidoo.com
Propeller http://www.propeller.com

HubPages http://www.hubpages.com
YouTube http://www.youtube.com
WordPress.com http://www.wordpress.com
Digg.com http://www.digg.com
Delicious http://www.delicious.com
Twitter http://www.twitter.com

LinkedIn http://www.linkedin.com

*** Outsourcing ***

Elance http://www.elance.com
Guru http://www.guru.com
Rent A Coder http://www.rentacoder.com
Freelancer http://www.freelancer.com
oDesk http://www.odesk.com

Scriptlance http://www.scriptlance.com
iFreelance http://www.ifreelance.com

*** Article Directories ***

Ezine Articles http://www.ezinearticles.com
Go Articles http://www.goarticles.com
Articlebase http://www.articlesbase.com
Article Alley http://www.articlealley.com

Article Snatch http://www.articlesnatch.com
Helium http://www.helium.com
Article Dashboard http://www.articledashboard.com
Article City http://www.articlecity.com
Articles888 http://www.articles888.com
Article Rich http://www.articlerich.com

*** Domain Registrars ***

GoDaddy http://www.godaddy.com
Namecheap http://www.namecheap.com
InterNIC http://www.internic.net
Register.com http://www.register.com
eNom http://www.enom.com
1 and 1 http://www.1and1.com

Active Domain http://www.active-domain.com
Network Solution http://www.networksolutions.com
Domain.com http://www.domain.com
Domain Register http://www.domainregister.com
Planet Domain http://www.planetdomain.com

*** Video Sharing Sites ***

YouTube http://www.youtube.com

Google Videos http://video.google.com
Yahoo Videos http://video.yahoo.com
Viddler http://www.viddler.com
Adhysteria http://www.adhysteria.com
BoFunk http://www.bofunk.com
Esnips http://www.esnips.com

GUBA http://www.guba.com
iviewtube http://www.iviewtube.com
Kewego http://www.kewega.com
LiveVideo http://www.livevideo.com
MegaVideo http://www.megavideo.com
Metacafe http://www.metacafe.com

Motionbox http://www.motionbox.com
MySpace Videos http://vids.myspace.com

*** Bulk Video Uploading ***

TubeMogul.com http://www.tubemogul.com
TrafficGeyser.com http://www.trafficgeyser.com

*** Survey Tools ***

PollDaddy.com http://www.polldaddy.com

SurveyMonkey.com http://www.surveymonkey.com
Zommerang http://www.zoomerang.com
MisterPoll http://www.misterpoll.com
Survey Gizmo http://www.surveygizmo.com

*** Domain Research ***

Alexa http://www.alexa.com
Quantcast http://www.quantcast.com

WhoIs Lookup http://www.whois.net
Nameboy.com http://www.nameboy.com

*** Blogging Platforms ***

WordPress.com http://www.wordpress.com
Blogger.com http://www.blogger.com
Weblog http://weblog.com
Weebly http://www.weebly.com

Blog.com http://www.blog.com
Thoughts http://www.thoughts.com
MyBlogSite http://www.myblogsite.com

*** Web Hosting ***

Powweb http://www.powweb.com
Liquid Web http://www.liquidweb.com
Host Gator http://www.hostgator.com

Blue Host http://www.bluehost.com
Just Host http://www.justhost.com
Godaddy http://www.godaddy.com
Fat Cow http://www.fatcow.com
Dream Host http://www.dreamhost.com
Dot Easy http://www.doteasy.com

Host Monster http://www.hostmonster.com
Host Clear http://www.hostclear.com
LunarPages http://www.lunarpages.com

*** HTML Editors ***

Coffe Cup http://www.coffeecup.com/software
Page Breeze http://www.pagebreeze.com
Dream Weaver http://www.adobe.com/products/dreamweaver

HTML Kit http://www.htmlkit.com
Edit Plus http://www.editplus.com
Microsoft Frontpage http://www.microsoftfrontpage.com
EditLive http://editlive.com

*** Internet Marketing Resources ***

Web Marketing Today http://www.wilsonweb.com
Associate Programs http://www.associateprograms.com

Dynamic Media http://www.dynamicmedia.com
Google Insights http://www.google.com/insights/search
MSN Labs http://adlab.msn.com
Google Trends http://www.google.com/trends
SEO Book http://www.seobook.com
INC Magazine http://www.inc.com

Forbes http://www.forbes.com
Entrepreneur http://www.entrepreneur.com
TheSiteWizard http://www.thesitewizard.com

*** Anonymous Proxies ***

WorldProxy202.com http://www.worldproxy202.com
Proxify.com http://www.proxify.com
ispConf http://uk.ispconf.com

Warp Proxy http://warpproxy.com
Proxy Table http://www.proxytable.com

*** Audio Editors ***

Audacity http://audacity.sourceforge.net
Nero http://www.nero.com
Free Audio Editor http://www.free-audio-editor.com
Sonic Memo http://www.sonicmemo.com/sonicmemo.html

*** Ad Trackers ***

AdTrackz Gold http://www.adtrackzgold.com
Tracking202 http://www.tracking202.com
Hyper Tracker http://www.hypertracker.com
Ad Watcher http://www.adwatcher.com
Clixtrac http://www.clixtrac.com
Hits Connect http://www.hitsconnect.com

*** Mind Mapping Software ***

Free Mind http://freemind.sourceforge.net/wiki/index.php/Download
Smart Draw http://www.smartdraw.com
Xmind http://www.xmind.net
Visual Mind http://www.visual-mind.com
MindJet http://info.mindjet.com

*** Banner Exchanges ***

1800 Banners http://www.1800banners.com
Click 4 Click http://www.click4click.com
HitExchange http://www.hitx.net
ExchangeAd http://www.exchangead.com
NEO Banners http://www.neobanners.com

So What’s Your Excuse?

A few months ago, I flew down to the Traffic Domination workshop, put on by Keith Baxter and Jon Shugart, held in Atlanta. I had the pleasure of meeting an individual by the name of Matt Wadsworth.

Matt is originally from the UK and he started marketing online just a few short years ago.  He has already built a million dollar empire in these few short years in markets outside of Internet marketing.

Although there are many online marketers who have made millions of dollars online, none of them have had to overcome the challenges that Matt did.

What was Matt’s challenge to online success?

Matt was born blind.

That is what makes what he has done very extraordinary.

Matt has never seen a sunset, watched a movie or looked deep into the eyes of a loved one.

All the things WE take for granted.

Yet he is still one of the most giving, humble, down to earth guys I have ever met. We were both on the same flight back to Toronto from Atlanta and had a lengthy conversation about Internet marketing, family and life in general.

He also remarked to me as we were descending into Toronto that his life is good.

Listen to the audio file below for our discussion on how he did it.

Click Here To Listen (Or Right-Click to Save)

I constantly receive emails from people who whine about being broke, having bad luck, or no time to build an online business.

My point is that if Matt can create an online empire without the ability to see, it really makes other people`s excuses for failure seem relatively insignificant.

I encourage you to sign up to Matt’s email list as he offers great and inspirational advice on a regular basis.

http://www.mattwadsworth.com

I look forward to your comments.

Best wishes,

Gauher Chaudhry

Is PPC to CPA Dead?

With the recent changes in the PPC industry, many CPA marketers are throwing in the towel assuming that sending pay per click (PPC) traffic to cost per action (CPA) offers is dead and unprofitable.

Google Adwords is the search engine leader with over 60% of the search market making it an obvious choice as a top PPC traffic source.

But Google Adwords has been cracking down on affiliate marketers and banning accounts that they feel do not offer a good user experience to their searchers.

And any of us doing CPA marketing realize that a vast majority of CPA offers being promoted are not really value adding.

These mass bannings started after the FTC introduced their new rules in early December 2009, to target marketers who were practicing deceptive marketing (i.e. flogs and farticles).

Many marketers lost their entire CPA businesses when Google Adwords decided to ban their accounts, but Google Adwords is not the only pay per click search engine in town.

Even though Google Adwords controls a lion’s share of the available pay per click traffic online, there are still many other sources of pay per click traffic that can be bought and in many cases, at a much lower cost.

The two other major players in the PPC game are Yahoo Search Marketing and MSN Adcenter.  Although these two pay per click sources don’t nearly have as much traffic as Google Adwords, in my experience they do have better conversions.  Since the competition is not as much I also pay a lower cost per conversion versus advertising on Google Adwords.

If you take Yahoo and MSN’s search volume, they represent about 30% of the searches done on the Internet.  This is still a sizable amount of traffic to profit from.  Yahoo and MSN are planning to merge their pay per click marketing platforms, which I hope with give Google Adwords a formidable challenge.

There are dozens of second tier pay per click search engines such as 7Search.com, Looksmart.com, Ask.com, etc. that can provide marketers with thousands of targeted prospects each and every day.

But the problem with the second tier search engines is that they derive their traffic from a number of traffic partner sites.  This can results in a large number of fraudulent clicks from partner sources that are just out to steal click revenues.

These second tier search engines don’t have the sophisticated fraud technology that Google Adwords has, so it is hard to determine what clicks are real and which are fraudulent when they charge your account.

The key is to learn how to pass traffic partner IDs from second tier search engines so that you can have these fraudulent traffic sources shut off.  If you are disciplined enough to do this and can afford to lose some money up front to clean up the traffic, you will be left with decent converting traffic at the end of this exercise.

PPC traffic in my opinion is still the best converting traffic because it allows you to screen your prospects with your ads before they click and you are charged a click cost.

Although PPV traffic is also very lucrative, it is now getting very competitive and profit margins are shrinking fast with PPV traffic sources.

If you want to build a thriving PPC to CPA business, never allow one PPC traffic source to be more than 25% of your traffic spend. Diversify your PPC sources so that when one source disappears, you still have at least 75% of your PPC traffic.

So in conclusion, PPC to CPA is very much alive with great potential, even if you don’t rely on Google Adwords for PPC traffic.

Cheers. Gauher