How To Start Your Own Health Supplements Business

I consider myself to be a serial entrepreneur and whenever I see a great opportunity to build a business, I go for it.

About 18 months ago, I decided to dive into the health supplements business with two other partners. The reason being is that this is a growing market with a lot of substance to it.

We were able to rocket pass the million dollar mark in sales in our first year and it’s one the fastest growing online opportunities available to anyone online.

And here’s what just some of the trends show us…

vitaminsNutritional supplements have grown from $32 billion in sales in 2012 and are expected to almost double all the way to $60 billion per year by 2021.

Now you may wonder why a nutritional supplements opportunity has caught my interest since we have all known about the natural health field for years.

And that is a great question I want to answer here.

This alone told me to start getting involved. And with ecommerce sales growing at a 20% compounded annual growth rate, it helps us understand how lucrative this market continues to become.

Now let me show you where the pulse of the market is being driven from; 76 million baby boomers who hold 50% or more of the whole USA disposable income.

This market is hungry for solutions to help them through their golden years.

They are buying hundreds of nutritional products every day so they can look and feel younger, improve their skin, lose weight, live heathier and longer as well as pain free.

The list goes on.

This demographic is extremely concerned about the massive costs related to keeping up with their health costs and are looking for healthy alternatives to staying well but with a good quality of life.  This uncertainty of maintaining a good quality of health is what drives the market and is an on-going self-replenishing, evergreen market.

From:

– Weight Loss
– Heart Health
– Cognitive Health
– Joint Health
– Energy
– Digestive Health
– Sports Nutrition
– Immunity
– Protein

And many more as this is only the tip of the iceberg.

Each area of these health solutions can be segmented into various demographics of the market population which gives us numerous opportunities to find success in the nutritional supplement business.

Another point of view I have also noticed from being a traffic expert is this. In the various markets, this trend of buyers is easier to find now with all of the social media sites and outlets we have. We know where they dwell and have many ways to reach them.

This offers a perfect aim for any market you want to target with supplements.

It also sets the stage for building a sellable asset because once you are established, bigger nutritional companies may offer to buy your company. It happens all the time.

Now while you may not want sell your asset, it’s always nice to know that you have a growing business that is accruing and building value along the way.

And here’s one of the most rewarding aspects of owning a nutritional supplement ecommerce business. Your customers will continually reorder the same products over and over plus add new ones on to their monthly orders.

This not only tells you that they appreciate your products and services… but it’s this built-in repeat business that can automate much of your income.  All that said, let me add one more very important observation to keep in mind that helps sustain a supplement business, long-term.

And that is, you do not have to reinvent new wheels or constantly seek out the newest, trendy here-today -gone-tomorrow products.  No, not in the supplement industry, because most of it is built on well-grounded, faithful product selections from the supplements they know, want and trust.

And all you have to do is give them what they are already looking for and you can have a thriving, nutritional, ecommerce business. One that can grow for years because the market is huge and growing so fast, there’s room for new companies to sprout up.

Although we do not sell on the Amazon marketplace, there are hundreds of marketers selling health supplements through an Amazon Seller Central account. It is mind boggling how many health supplements are sold on Amazon every single day.

I hope this post gives you some ideas and insights.

If you want to see more information on the things I touched on and even beyond, then I highly recommend you watch these training videos from Buck Rizvi, who grew his supplement business to $10 million in just 18 months.

Click Here To Watch

These videos will only be available for a limited time.

Comments?

Gauher Chaudhry


10 Quick VSL Hacks That Can Triple Your Sales

There was a time not too long ago when the video sales letter was spoken about with a sort of hushed reverence.

Take your written sales letter, turn it into a video, double your money.

I’m glad that’s done with.

Now, we’re left with something a lot more useful: An understanding that a VSL can convert a nice percentage of targeted leads into customers. If you do it right.

This post is for those of you with a decent VSL that’s almost there, but just needs a nudge in the right direction.

Below are 10 proven hacks that have doubled, tripled, even quintupled sales for others. Some of these can be done with a few clicks. Others involve more substantial changes.

Take them one at a time, testing each as you go.

I’ll be excited to read about your results in the comments.
 

Set Your Video to Autoplay

Ryan Deiss at DigitalMarketer.com — probably one of the best people online for video sales letter tips — broke down 43 split tests he had run on a variety of landing pages, and one thing he discovered sounds a little counterintuitive.

Eighty percent of the time, an autoplay video would beat out videos that users have to click to play.

To many people, autoplay is annoying, right? Maybe we’ve left our speakers on full blast, and the video catches us off guard.

But there is a subtle magic in removing a user’s ability to manually initiate video play.

“A click–to–play video reduces the control you have over your message,” Ryan wrote. “More often than not, click-to-play allows the prospect to procrastinate watching the video… and they never actually watch it.”

If you host your video on YouTube, setting up autoplay is easy. You just have to tweak the HTML in the video’s embed code.

Step 1: On your video’s YouTube page, click “Share,” then click “Embed” to arrive at the screen where you can grab the embed HTML code.
10 Quick VSL Hacks That Can Triple Your Sales

Step 2: Copy the embed code and paste it on your VSL page.
10 Quick VSL Hacks That Can Triple Your Sales

It’s going to look something like this:
iframe width=”853″ height=”480″ src=”[YouTube Video URL]” frameborder=”0″ allowfullscreen

Step 3: Add ?rel=0&autoplay=1 to the code.
Tag it on to the end of the YouTube video URL, inside the quotation mark:
iframe width=”853″ height=”480″ src=”[YouTube Video URL]?rel=0&autoplay=1” frameborder=”0″ allowfullscreen

That’s it. Be sure to test autoplay vs. click-to-play on your own VSL, as one person’s own experience will seldom translate.
 

Hide the Video Controls, Too

Again, this is about limiting the user’s ability to control your message.

If your offer doesn’t resonate with the viewer, the viewer is going to bounce off your page, anyway. If it does resonate, hiding the video controls just removes an unnecessary variable.

There are two ways to hide video controls.

Option 1: Startup consultant Wayne Gilchrist put together a helpful video in 2014 that shows you how to hide the video controls and the video info bar by tweaking the HTML, as before.
Here’s the sample embed code again:
iframe width=”853″ height=”480″ src=”[YouTube Video URL]” frameborder=”0″ allowfullscreen

To remove the controls, add the parameters ?controls=0 to the end of the URL, again inside the quotation mark. This is the new sample embed code:
iframe width=”853″ height=”480″ src=”[YouTube Video URL]?controls=0” frameborder=”0″ allowfullscreen

If you also want to get rid of the info and have a clean video, you can add &showinfo=0 right after the controls parameter. That makes the new code look like this:
iframe width=”853″ height=”480″ src=”[YouTube Video URL]?controls=0&showinfo=0” frameborder=”0″ allowfullscreen

Option 2: That’s the hard way. If you’re into coding fundamentals, it’s a nice trick to know.
For the rest of us, YouTube has recently made this process much easier. Right on Embed screen, you can simply uncheck the boxes that read “Show player controls” and “Show video title and player actions”:

10 Quick VSL Hacks That Can Triple Your Sales

Split test the various combinations here — autoplay, hide controls, and/or hide info — to see whether any one option outperforms the rest.
 

There Are Three Emotional Frameworks for Building Your Script — Choose One

Now, let’s dig a little deeper into your video sales letter’s script.

First, some psychology. Lewis Howes has a video interview with VSL expert James Wedmore in which Wedmore lays out what makes video so powerful from a neurolinguistic programming perspective.

Basically, there are three modalities of learning, Wedmore says: Audio, visual and kinesthetic — that refers to feeling, both in terms of physical touch and emotional feeling.

Videos tap into all three modalities.

“You see the words on the screen, visual; you hear the words; and you FEEL the tonality,” he says.

Let’s address how to set up that kinesthetic modality first. I’ll go over tonality in just a moment.

Vishen Lakhiani at Mindvalley Insights says a script has three available frameworks for really tapping into how your viewer feels.

Option 1: The Open Approach
Project confidence, power and a sense of being influential in your word choice. Position yourself as an expert, talk about what the viewer will learn, and back up what you say with findings and insights.

Option 2: The Emotional Approach
Focus on deep pain points that gnaw at a person’s emotions. “Envision the time you were at your lowest low and what changed your life around: your product,” Lakhiani says.

Option 3: The Anger Approach
This is a classic frame from American politics: Rally the viewers’ anger against some status quo, and speak passionately about why your product or service fights back against that moral wrong.
 

Use This Proven Formula For Sequencing Your Script

After you’ve found your emotional frame, it’s time to write the script from headline to CTA.

This is the single most important aspect of your VSL. Fortunately, MarketingBlogger.com’s David Frey shared his 12-step sales letter formula on MarketingProfs more than a decade ago, and it’s worked thousands of times over.

Seriously, bookmark this page, print it out if you need to, and work through it step by step until you’ve got the first draft of your sales letter.
 

Tell Viewers Right Upfront What They Will Get Out Of Watching Your Video

David’s 12-step sales letter does a good job of explaining this, but you have to be more explicit with a video audience.

You have to tell them — upfront — why they should watch this video that just began to autoplay.

“If you ask the audience for their time, you’ve got to give them something,” says content marketing agency Sumer’s CEO, Michelle Salater.

“To do this, use your VSL to teach something. Begin your script by explaining to the audience that, if they watch the video until the end, they will discover how to improve their lives in some way or another.

“Be brutally candid about the results they’ll get from your strategies. In giving them value up front, you leverage your expertise, and steer them toward the purchase point.”
 

Learn How to Develop an Authoritative Tone

Let’s go back to Wedmore’s point that a viewer needs to feel the tonality from the speaker in the video.

If you are planning to speak on behalf of the product or service you are selling, it’s crucial that you nail that tonality.

The team at UK-based consultancy People Alchemy have a great tutorial on speaking authoritatively, and I want to highlight two points they make.

First, speak with your deeper voice. The deeper resonance a professional speakers has comes from the pharynx (“If you imagine that you are gargling marbles and speaking at the same time, you will get a good approximation,” they write) and the chest itself.

Practice speaking aloud, and feel with your own hand where your voice resonates. If you can relax and let your voice boom from inside your chest, you will sound much better on camera.

Also, watch the ends of your sentences. Americans tend to have a rising inflection at the ends of sentences, which makes even simple declarative statements sound like questions.

Likewise, don’t let the end of your sentence tail off, as if it ran out of momentum before the last three words.
 

Or, Just Hire Out the Voiceover Work

“Good voice-over artists are like good graphic designers — they make your company seem extremely professional,” the team at Conversion Rate Experts noted in a case study they did a few years back.

All other things being equal in a VSL, a professional-sounding voice will outperform a non-professional voiceover 999 times out of 1,000.

Below are just a handful of places where you can hire a voiceover artist in minutes:

 

Inject Credibility Into Your Video

This goes back to what David Frey wrote in his 12-step sales letter formula: You need to be specific about who you are and why you are a credible source of information.

Longtime internet marketer Jim Edwards has his own 10-step formula for VSLs, and he has three examples of how you can highlight your own credibility:

  • “I’ve got 23+ years’ experience buying and selling investment properties, my own properties and my clients’ properties.”
  • “I spent 10 years as a mortgage broker and realtor, so I know the inside story most people will never tell you.”
  • “I know how the system really works and will pull back the curtain to explain why houses do or don’t sell, and how you can sell your house yourself relatively easily.”

 

Have a Transcript or At Least a Bullet-Point Summary — In Fact, Test Each One

Finally, it is worth testing to see whether your viewers respond to having the option of simply reading your sales letter.

“I might not watch a video, but I will read a transcript,” Laura Crest at SEO copywriting firm Success Works says.

“And I have converted on sites that have video transcripts, because I have been able to read, and the company in question has given me that option.”

There are two options here, and both can be tested pretty easily.

Option 1: Paste the whole sales script below your video.
If the viewer is interested but not in a position to watch the video (say at work), this gives them the option of hitting pause or turning down their speaker volume, then simply reading what you’ve got to offer.

Now, if you have a long video, this might not look so great

Rule of thumb: 150 written words equals about one minute of video time. If your VSL is 12 minutes long, that’s an 1800-word sales letter. Some products and some markets will accept that; others won’t.

That’s why you should try out an alternative.

Option 2: Distill that script down to bullet points.
“If you don’t want to provide a transcript for whatever reason, consider including a really good, content-rich bullet point summary,” Crest says.

“At least that way, the folks who don’t want to sit through your video have some context, and something to think about. Otherwise, they’re liable to bounce out of your site and not visit it again.”
 

Decrease The File Size of the Video

This one is deceptively obvious — deceptive because so many people never think to do this.

If you have a huge HD video, it might simply load too slowly for some viewers.

“So many times you slap up a video up there and the file size is too big,” IMScalable’s Justin Brooke says.

“So when someone is watching your presentation, they’re having to deal with buffering, or the video quality is not loading correctly, or the load time of the video is so long that they’re leaving before they even watch your video.”

Here are two methods for reducing video sizes in both Windows and Mac using the software that comes standard on those machines.

For Windows users:

  1. Open Windows Movie Maker, and import your video.
  2. Grab your video, and drag it down into the timeline.
  3. Click “Save to my computer,” then designate the file size you prefer in the Save Movie Wizard.

For Mac users:

  1. Open iMovie, and import your video.
  2. Drag your video down into that program’s timeline.
  3. Click “Share,” then click “Export Movie…”
  4. You’ll be prompted to save with specific ratios and quality settings. Adjust those as you see fit, then save your video.

Comments?

Gauher Chaudhry

Lead image by Steve Jurvetson


The Truth About Selling Physical Products On Amazon

For the longest time, I never cared about selling physical products on Amazon. Even though I have met dozens of successful entrepreneurs making over $50k a month selling products on Amazon.com, it was not enough for me to put any focus into it at the expense of other projects.

I look at Amazon as just a traffic medium when it comes to building an online ecommerce presence.

I just feel that there is a much bigger market outside of Amazon if you build your own ecommerce platform and drive paid traffic from places like Google Adwords and Facebook.

What makes Amazon an attractive place to sell your physical products is that they handle all the shipping, merchant processing, customer service and inventory management.

So that is a huge benefit in the sense that Amazon can be your one-stop shop for selling your physical goods.

It was only when one of my employees, David, had excess time that I told him to go through some Amazon training and see if we could make this business model work.

So I put him through the popular Amazing Selling Machine (ASM) training course and within the first week he had already selected a product to promote.

Baby bowls with suction cup bottoms.

suction

We decided on the baby market because it is evergreen and appears to be a popular category on Amazon.com.

At the time of his research, there were two popular baby bowl products.

A single bowl set and a 3-bowl set.

The hardest part of the whole process was finding a reputable manufacturer in China to create quality bowls for a good price.

Most Chinese factories automatically assume that buyers from North America want the cheapest price, at the expense of the quality.

We explained to these Chinese factories that we were more concerned about quality and made sure that we got samples to test the quality of the bowls.

Most importantly, we wanted to test that the suction cups at the bottom of the bowls would hold firm on a flat surface.

The samples we received varied from very poor to really good quality.

The only big question we have was what bowl set we were going to sell: the single-bowl or the 3-bowl set?

In the end, we decided to order 500 of each and see what set would sell the fastest.

We quickly designed some really “ghetto” looking packaging and had the bowls shipped to Amazon.

Now, I wasn’t involved in the Amazon process at all.

David did everything including trying to get some sales using Amazon Sponsored Ads to drive traffic to our listings.

We started getting traction almost immediately with 7-8 bowl sales a day.

We ended up spending only about $20 on sponsored ads as we were getting most of the traction from the listing from natural Amazon traffic.

I found this very odd considering we had zero reviews.

We also discovered that the 3-bowl set was outselling the single bowl set by 5-to-1. (Guess what we will be focusing on?)

Now I am a big proponent of building an audience up first before launching any product because this can give you a lot of momentum.

We had already a rather large audience of mothers with children under the age of three, so we knew we could generate a lot of interest for our baby bowls.

We ran a “promo code” for our bowls and sent it out to our audience.

The response was unexpected.

Within the first one hour, we had given away 100 promo codes and within days generated over forty “5-star” reviews.

That was enough to propel our ranking on Amazon and start generating as much as $800 a day in sales.

This continued on and we soon realized we were going to run out of inventory on the 3-bowl set.

We jacked up the price on the 3-bowl set hoping to slow down sales, but it didn’t and we actually ended up with a fatter profit margin.

In the first 30 days (March 2015), we ended up grossing over $10,000 and could have easily done over $20,000 (in April) if we hadn’t run out of inventory on the 3-bowl set.

In the end, this is a good problem to have.

I found the whole process fascinating, namely because I didn’t do anything.

David, just did what the ASM course taught and implemented each step.

We are now looking to venture into other baby products and grow a line of baby products on Amazon and eventually build our own ecommerce store outside of Amazon.

Here is some takeaways we have learned so far from this experiment:

1. Having an existing audience is a great launching pad for your Amazon product.

2. Having a quality product will result in 5-star ratings, which will propel your sales.

3. Have really good pictures of your products and pay attention to your headline and description.

4. Sourcing from China can be a long process. Be patient. We used a sourcing agent, which can make a world of difference with regards to communication and saving on sample shipping costs.

Jason and Matt are reopening their Amazing Selling Machine (ASM) training and you can watch their first Amazon training video by clicking this link.

Comments?

Gauher Chaudhry


How To Make Paid Advertising Profitable Every Single Time

So you go out and buy $1,000 worth of advertising on Google Adwords, making sure that you are bidding on the most relevant keywords for your target market.

All the traffic comes flying in and you get dismal conversions resulting in a painful loss.

What do you do?

You blame the traffic source.

Wrong, wrong, wrong.

If you are buying premium traffic from reputable sources like Google, Bing or Facebook, it is not the traffic that is the problem.

You see, buying traffic is pretty much a mechanical process. You zero in on your targeted keywords or interests to reach your intended market.

So if it’s not the traffic source, then what is it then?

It’s your marketing funnel.

I feel that this is the most misunderstood aspect of creating on online business.

I know this because I get dozens of emails from readers telling me they spent X dollars on traffic source X and made absolutely no money.

This can happen if you are buying traffic from second tier traffic sources (these are usually called traffic aggregators who pool multiple traffic sources), but if it is rock-solid traffic from a place like Google, the traffic source is not the issue.

Now there are a lot of great spy tools like SpyFu, iSpionage and Adbeat that allow you to find winning text ads and banners, but that is really just the first step in the marketing funnel.

You need to study and analyze the entire marketing funnels of your competitors if you want to understand the entire process of what really is working.

You need to know the:

* Ads
* Landing Pages
* Sales Letters
* Upsells
* Downsells
* Email Followups

If you enter any market with this knowledge in hand, you can dominate that market and your competitors within a short amount of time.

I know this because we do this same exercise with our competitors in particular markets and simply improve the marketing funnel.

Trust me, it is much cheaper to go through your competitors’ entire marketing funnels, buying all their upsells and downsells, and staying on their email follow up sequence to see what else they market.

The alternative is to spend a lot more money through trial and error, struggling to develop your own winning marketing funnel.

This can get very expensive.

Once you have an optimized marketing funnel that is profitable, this will allow you to buy more traffic from more sources.

The business with the largest life-time customer value will always win because they will always be able to buy more traffic then their competitors.

Study the funnels of your competitors.

Swipe, clone and deploy with your own sales hook and watch your online sales skyrocket.

Comments?

Cheers
Gauher Chaudhry


Top Productivity Hacks For The New Year

With 2015 in full swing, I made a personal promise to myself that I would make this the most productive year of my Internet Marketing career. Ok, ok.. I know that I think that every year.

But this year I made a commitment that I would see this goal to the end.

productivityHere are my top 10 productivity hacks that I have used to better use my time in my online business.

1. Priority List

Every day I have a new “to-do” list. In fact, I have been using a daily to-do list for the last few years.

But I am a MASSIVE to-do list cheater.

I like to list the easiest and quickest tasks first. Even though they used to give me a sense of accomplishment when I completed them, who am I really kidding?

The quickest and easiest tasks generally have very little effect on the progress of my business and was just an excuse for me to avoid doing the harder stuff that would lead to bigger gains in my business.

I now have a priority list, where the tasks are listed in order of importance. Even if I only get one task on the list done for that day, at least I will have the satisfaction knowing that it will have the biggest impact.

2. Skype-aholics Anonymous

I now shut off my Skype on purpose for one hour in the mornings. It was routine for my Skype to sound like an alarm clock around the 9:00 am mark when all of my connections are coming online to chat and worse, waste my time.

3. Email Overload

When the year started, I made it a goal to unsubscribe from one marketers list every single day for the first two weeks.

I now get much less email and have gotten over the “did I miss something happening in the IM world” syndrome.

4. Delegate

I’m a control freak. Their is a high chance that you are too. Get over it. Delegate or you will find yourself stuck in a job rather than having fun building your business.

5. Exercise

I also have started exercising more regularly and find that it is a perfect escape from the computer. I no longer deal with a sore back or look in the mirror thinking, “wow, that is the body of an IM marketer.”

6. Outsource

You got to love FIverr and Elance.

7. Multi-Tasking

I now download a vast majority of audio trainings onto my iPhone and listen to them while I’m exercising.

This way, I’m killing two birds with one stone.

8. Enounce

Enounce.com is a major time saver. If you are listening to training MP3s or watching training videos online, you can speed them up with this software tool.

Imagine being able to go through 6 hours of Facebook training in just 3. 🙂

9. Cleaner Desk

I make sure that my desk is cleared off before I hit the sack each night. I find myself more motivated to work in the morning when there is no clutter sitting in front of me.

10. Get Up Earlier

I now get up about 30 minutes earlier each day. This extra 30 minutes make a huge difference because I find I am more productive in the mornings.

Now, I can’t say for sure if getting up earlier has made a big difference. Namely because my wife and I are into Prison Break series now, so I have been going to bed a little later. 😉

So these are the top ten changes I have made at the start of 2015 and have already seen progress.

What about you? What items would you add to this list that has worked for you?

Comment below.

Gauher Chaudhry