How To Increase Your Opt-in Rates By 50%

Hot diggity.

I just managed to increase my opt-in rates on almost every single one of my squeeze page tests using this one simple trick.

I have to give credit where credit is due.

I heard about this trick from a Frank Kern video a few weeks ago.  Man, I hate it when he is right. 😉

Love him or hate him, the dude knows his marketing.

The tip he shared was to change the opt-in button on your squeeze pages to read “Send Me Info” and more people will subscribe.

When I heard this, I was skeptical.  So I tested it using the image below, created by one my graphic designers.





I experimented with different sizes of this button (hint: width=”187″ height=”61″ worked best) and in every test, this new button beat the control page.

Some of the new pages that I used this new button on increased the opt-in rate by as much as 50% and some were less dramatic at only 5%.  But using this new button increased opt-in rates across every single one of my tests.

Takeaway point: Testing something that seems as meaningless as the squeeze page button can have a profound effect on your conversions.

Take the image above (right click and copy) and test it on your squeeze pages and let me know of your results in the comment section below.

Best wishes,

Gauher Chaudhry


  1. Mike Matthews

    Great stuff as always

    Thank Gauher

  2. Great Info! I can’t wait to use this. I’ll try split testing this with green colour as well 😉

  3. Tiy

    Thanks a lot Gauher for taking the time to share this info with us. Thank you.

  4. Wow great tip Gauher, yeah it’s amazing how the simple things makes the biggest difference.

    Great takeaway – all the best and Happy New Year,


  5. Thank for the great tip and the nice looking button 🙂

    Happy Holiday Gauher, 🙂

  6. Rik

    Hey Gauher,

    This is excellent information! Who could imagine such great increase in conversions just by simply changing the button. Many thanks for helping us by sharing this with us in your list.

    Have a HAPPY NEW YEAR for you and all your family!


  7. Hi Gauher,

    thanks for sharing this great tip with us. I will implement it on my squeeze pages ASAP!

    Have a nice day,

  8. Hey Gauher,

    An increase of opt in rate of merely 5% will have a significant impact on both the front and back end. What if we could bump it up to even more?

    Thanks for the information.


  9. I have heard about using different buttons instead of just subscribe, but not send me the info, yet, it makes great sense. Thank you for sharing this information. I am redesigning my site, and I will sure implement this action.

    Again, Thanks!!!!


    Happy New Years!!!

  10. Orestes

    Hi! Gauher,

    Thanks for sharing this cool trick with us.

    Wish you and yours a very Happy New 2014!


  11. Happy New Year Gauher.
    Thanks for the info.
    Sound simple enough will give it a try.


  12. Dennis

    Great Share dude, it’s the 1st major change since the belcher button

  13. Thank you for testing this Gauher. So much power in such a simple change. I had seen a similar button color suggestion, but in that one it was recommended to add a red highlight as you have done, but have it turn green on hover. The idea was that when red turns to green, people subconsciously think “go” and click. I didn’t have enough traffic to properly test that idea though.

  14. Gauher:

    Thanks for the tip. I am definitely going to test it myself.

    There is an important lesson to be learned — and that is to “Test Everything!”

    I think most marketers do not put much thought into what “copy” they put on the subscribe button. We normally put up an opt-in box with something like “subscribe” on the button. If you put a little thought into it, people don’t want to subscribe. They want “information” that is going to help move them closer to where they way to go. With this in mind, it makes perfect sense to have the copy on the button relate to what the customer wants . . . and that’s “information.”

  15. Kris Gaunt

    Great share thanks. We will test this out , did you try the try the magic circle around the button as well ?

  16. Ric

    Thanks for the tip, Gauher. This may prove to be the BEST present under the tree. Here’s wishing you and yours a Happy (and safe) New Years.


  17. Thanks Gauher will try to implement this on some of our landing pages and see how they convert!

  18. Hey Guys/Gals,

    Thanks should go to Frank Kern for sharing this tip. I am just passing the strategy on since it obviously works.


  19. Brad

    Thanks for the share…

    Interestingly enough, you haven’t put the button in your opt-in form for your 100 Traffic Source Rolodex on this very page. Shame on you.

  20. Thank for sharing this – I am going to use this on a few of my new html squeeze pages. Usually I just use the Aweber default button in either green yellow or blue. I found that green works best with the call to action ” Get Instant Access” 🙂

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