Traffic Diary #6: Arcamax Email Advertising

I recently got involved with email marketing and specifically the promotion of CPA offers to see if I could make a decent amount of money while building a targeted list.  One of the places that I decided to buy ezine ad space was at Arcamax.com.  The basically offer four different categories of advertising:

  1. Email newsletter sponsorships
  2. Solo email list rental
  3. Website display
  4. Co-registration

I decided to try their “email newsletter sponsorship” for the top sponsor position in their Freesites newsletter.  The newsletter goes out to 890,000 readers, but I wanted to only test half the list so they charged me $450 USD instead of the usual $825.  I was promoting a free coupon toolbar offer and the payout was $4.00 for every qualified install.

The ad specs allowed me up to 10  limes and 60 characters per line.  Since Arcamax gave me A/B split testing, I submitted the following two ads:

Ad #1

“Print Free Coupons Right From Your Computer!”

Save big on everything from groceries to gadgets with
new coupons every day. Get promo codes for instant
online savings, plus lots of other freebies!

Click Here To Start…

Ad #2

“Print Free Coupons Right From Your Computer!”

Discover how you can save big on everything from groceries
to gadgets with new coupons every day. You get promo codes
for instant online savings, plus lots of other freebies.

Just download the Coupon toolbar directly to your computer
and start saving. No registration is required and it is
completely free.

Click Here To Download Your Coupon Toolbar

I did not send the traffic directly to the CPA offer. I sent it to the following squeeze page:

The results were:

1,524 clicks

463 optins

72 leads @ $4 = $288 revenue

So I took a front-end loss on the ad of $162.

Here is a list of where I could have improved this ad campaign.

1. Negotiate the $450 cost down to at least $375 – If you don’t ask, you will never get. It is common to negotiate rates on ezine advertisements according to some friends I had spoken to after the ad ran.  I am sure that if I has just asked I would not have paid the full $450 price for a mailing to half the list.

2. Split test the squeeze page – This is a no-brainer. For some reason I had assumed that I had set up the split-test, but soon realized that I hadn’t created a variation to test against the control squeeze page.  If I had been monitoring this test when it was running, I could have improved the conversions and probably generated over 500 opt-ins.

Generating a higher opt-in rate was absolutely crucial because the prospects did not see the download toolbar offer until after they had opted into the list.

The end goal of any paid list-building exercise should be to at least breakeven on the front-end.  If you can achieve this, then you are basically building a list for free.

The important thing to remember when building a list from various sources of traffic is to track where the traffic came from.  All 463 opt-ins were marked with the tracking code “arca”, so I will now be able to track any future revenues from future promotions back to this original promo.  With 463 targeted opt-ins, I don’t think it will take long to make up the $162 shortfall. 🙂

Please share your comments or questions on this test!

Cheers

Gauher


BlueprintPro: Building A Sustainable Business Online

Tim Godfrey and Steve Clayton recently released their BlueprintPro course and asked me if I would be interested in reviewing it.  I logged into the members area and have access to the first phase of four phases that will be delivered over four weeks.

The course is about building a long sustainable online business, which is really not possible with traditional affiliate marketing.  The course covers details about building assets such as email lists and web sites that will help you bring in sales, leads and commissions every month.

You don’t have that luxury of building assets when you are doing traditional affiliate marketing, which is direct linking to an affiliate offer and hoping to generate commissions.  The reason why this is not a good long-term strategy is that affiliate offers often come and go and if you are really just promoting a few offers, your business can disappear overnight with a single change (i.e. Google Penguin).

Click Here For BlueprintPro

I have pulled from their sales letter the general breakdown of what is covered in BlueprintPro.

<– Starts Here –>

1. An Introduction… To begin, you will be given an introduction to the BlueprintPRO methods, what they are and how they work, along with details of the schedule and how best to use the material that you will be presented with over the course of the 4 weeks.

2. The Opportunity… Then, we’ll tell you why it is one of the fastest and most reliable ways to make money online and why it is SO essential to be implementing this system right NOW, not only if you are new to online marketing but also if you have an existing website or online business.

3. The Plan of Action… Next, we’ll hand you the business plan which will explain in detail how to effectively map out the following 30 days so you’ll know what actions you need to be taking, when you need to take them and how you are going to carry them out.

4. Project Creation… You’ll then be given an A – Z guide on how to create your BlueprintPRO ‘projects’, including what you should be looking for in a project in order to maximize the chances of it making money – and how to set step-by-step goals to get it into profitability.

5. The Software Kit… At the same time, we’ll hand you the first part of the BlueprintPRO software toolkit that’ll make it super-easy to identify potentially profitable projects. These software tools are like nothing else out there and will successfully identify amazing opportunities fast, and easily.

6. Asset Creation… Next, we’ll get your assets built. First, you’ll build your website using our unique selection of conversion orientated plug and play themes. Then you’ll set up various other online properties with secret elements, the details of which will be revealed inside. These assets will convert traffic to contacts to dollars.

7. Conversion Content… Next you’ll be given access to our ‘content repository’ which will provide you with top quality, continually updated content on a variety of high converting niches. You will use this content on your assets. This is not ‘spun’ crap… this is content that will MAXIMISE your chances of making money.

8. Priming The Pot… Once you have your assets ready to go online, we’ll reveal our unique lead capture methods for both online and mobile as well as the conversion funnels that you’ll put in place to turn those leads into cash. This is the ‘secret sauce’. Get ready to be (literally) shocked.

9. Driving In The Dollars… When your lead and conversion funnels are set, we’ll dive into monetization where we’ll be giving away our secrets about how to find high end offers that will generate money. We have a special way of doing this, we have got it down to a tee and you’ll be getting the full details.

10. Visitors For Free…  At this point we’ll give you access to 3 additional software tools that will push free targeted traffic to your website and into your conversion funnel via the search engines, other online services and through mobile networks. These are highly effective methods that are working right NOW.

11. Instant Traffic Formula… This section reveals the exact formulas, techniques and tactics that’ll deliver traffic, leads and income…almost instantly! These techniques have made us more money in a month than most people earn in a year at an average day job!

12. Mobile Magic… At this point, we’ll be showing you our unique take on how to drive thousands of people through the Google Play store, on to your websites and other assets, into your funnels and then into cash using cheap little apps as a catalyst. This is very exciting and totally unique.

<– Ends Here –>

So you can see that there is quite a bit of content that comes in the training.

You also get 30 days access to BlueprintPro+, which is additional training and software tools that you can use to grow your online business.

### MY EXCLUSIVE BLUEPRINTPRO BONUSES ###

BONUS #1: My Hidden Traffic Secret

For the last year I have been fooling around with a seldom known traffic source.  I have been promoting CPA offers and on some campaigns I have been getting an ROI as huge as 200%!

I will provide you with a full training video on this traffic source along with a complete PDF.

BONUS #2: Webinar Profits

You will get access to a training video and PDF report that will show you how you can make huge amounts of money with webinars – even if you don’t have a product or list.

Simply send your Clickbank receipt to gauher(at)payperclickformula.com and I will add you to my list to get these exclusive bonuses.

Click Here For BlueprintPro

Best wishes,

Gauher Chaudhry