Do Wacky Split Results Mean Wacky Conversion Numbers?

A few weeks ago I did a post on a split-test I was running on POF ads that revealed some interesting results.  Every split-test that I ran using an image of sensuous lips continually out-performed any other image with a higher click-thru rate (CTR) on the ad.


Thanks for all your feedback and the most common question I received was whether this affected the conversion rate.  This test was for a diet related offer.  One would assume that since the image was not related to the content of the ad, it would have a poor conversion rate compared to the others.

I ended up taking the two most popular images (highest CTRs) and comparing their conversion rates.

Here were the results.

Sensuous Lips – 1,583 clicks and 5 conversions = 0.31585% conversion rate
Fast Food Image – 1,271 clicks and 1 conversion = 0.078% conversion rate

Now, one might argue that these number are not statistically valid because there were not enough sales.

Who really cares?

When I am spending money on paid traffic, I will stick with the sensuous lips after that many clicks.

If you start seeing a bunch of banners running online with different sensuous lips, you will know who is running them. 😉

Tweet, Like or comment if you thought this was cool.


Gauher Chaudhry

Wacky Split Test Reveals Startling Results

Last May, I held a media buying workshop here in Toronto and had top media buying experts present the content.  One of the speakers was a good friend and ninja marketer Greg Davis.  I gave him the task of presenting on the importance of your advertising banners when doing any type of media buying.

One of the surprising tactics that he revealed was using images of sensual lips in your ads to increase the click-thru rate (CTR) rate.  He said that in his tests, it worked almost every time and it didn’t matter if the audience was men or women.

I have to admit that I was skeptical, so I put his recommendation to the test on Plenty of Fish ads.  I created a campaign for a weight loss related offer and included an image of sensual lips in one of the ads.

The results were surprising.

lipsI ran multiple ads with the only change in the ad being the image.  These ads were only targeted at women who were between the ages of 40 and 45.  Test after test, the ad with the sensual lips maintained the highest click-thru rate confirming Greg’s own tests.

If you click on the image on the left, it will open up to a full size graphic and you will be able to see the exact click-thru rate of each ad.  The lips ad had the highest CTR rate of 0.058%.  In some cases, this ad beat out other ads 2-to-1.  The closest ad (fast food image) only came in at 0.05%.

If you think about it, it doesn’t make logical sense because lips really don’t have anything to do with weight loss.  I think it is because the image of lips is eye-catching, which leads the prospect to read the ad.

Have you ever had weird results like this in your split tests?  Let me know in the comments section.

Also, I have reopened my Media Buying Sumo course, so if you haven’t had a chance to join you can by clicking here.  You will get access to the entire Media Buying workshop and the video presentations of all the speakers.

Best wishes,

Gauher Chaudhry

Media Buying Sumo Is Live

After many months of preparation, I am happy to announce the opening of my latest training program Media Buying Sumo.

Media Buying Sumo is the next evolution of my traffic courses after Pay Per Click Formula and Pay Per View Formula.

The exciting aspect of media buying is that the amount of the traffic that you can get from doing targeted media buying dwarfs pay per click and per per view traffic combined.

If you have a chance to go through my entire Media Buying report, then you will know that media buyign is at the reach of any marketer today.

So what exactly is included in Media Buying Sumo?

This is my ultimate training program for helping you generate mass traffic to your affiliate promotions, squeeze pages and products or services – all from media buying!

This training is for:

1. Marketers who are fed up with not getting enough quality traffic.

2. Marketers who want to tap into the biggest online traffic medium on the planet.

3. Marketers who want to tap into the exploding world of mobile media buying.

4. Marketers who are tired of losing web site visitors and want to learn how to get them back as customers.

5. Marketers who want to be part of a like-minded community of individuals who are there to help each other succeed with media buying.

Do you fit this profile?

Whether you are a newbie or an advanced marketer, there is enough solid information in Media Buying Sumo to help you start generating traffic – TODAY.

Click Here For More Info On Media Buying Sumo

Best wishes,

Gauher Chaudhry

Retargeting On Steroids

A few months ago I held a live workshop on media buying in Toronto.  One of the presentations was on the topic of retargeting, which if used correctly can be very powerful.  Retargeting basically allows you to place a cookie on a prospect’s web site when they come to visit your web site.  This can be as a result of clicking on a banner or just coming as a result of a promotion.  This cookie allows you to retarget banner advertisements to that specific prospect, even after they leave your web site.

Matt Sauls of Sitescout gave a great presentation on retargeting and I have included a portion of his presentation below.

I would love to get your comments on what you thought of the presentation.  If you would also like the version of this video that includes my advanced retargeting strategy, please optin here and forward the video close to the end:

Click Here For The Advanced Strategy



Free Media Buying Guide

After learning from the best when it comes to media buying over the last one year, I have successfully launched my own profitable campaigns.

I have learned so much and want to share with you what I have learned in a new PDF report that I recently wrote.

This 50-page report covers the basics of media buying and what you need to successfully get started.

These are the media buying tactics that you need to know.

I would love to get your feedback.

Download The Free Media Buying Guide

I welcome your comments below!

Best wishes,

Gauher Chaudhry