Product Launch Saturation

Product launches are great. Ever since Jeff Walker introduced the idea of product launches, many companies and individuals have gone on to make millions of dollars from their product launches.

But there comes a point where a product launch can flop in a market even though it may provide great value.

When product launches first started launching in the IM world, there were one or two good launches every week. Fast forward to today and things have changed with almost two to three launches happening in the IM world per DAY.

I own both Jeff Walker’s “Product Launch Formula” and Frank Kern’s “Mass Control”, which teach you how to building up excitement in the market so that you have an avalanche of sales when you open up to take orders.

Both are good products, but the success of a product launch really comes down to one thing.

Here is a nutshell is what powers a successful product launch.

Ready?

The joint venture (JV) partners.

You could follow both Jeff and Frank’s courses to the tee, but if you don’t have any major JV partners, your launch will likely flop.

In the last months, there have been dozens of failed launches in the Internet marketing arena.

The major reason is the spread of the top JV partners over multiple launches. In almost every product launch, the top 10% of JV partners are responsible for roughly 90% of all the sales.

Seriously.

There are major influencers in the IM world that control the bulk of sales for an IM launch. Now with multiple launches happening everyday, not every launch can get the top 10% of JV partners to promote because they are committed to other launches.

Depending on whether you can get the major influencers in your market to commit, it can make or break your launch.

Now back to the Internet marketing world.

This is the classic example of too many product launches in a market not big enough to handle them all at the same time.

My advice?

Build your own powerful list with a kickass converting backend that brings in money on autopilot.

This is exactly what I covered in great detail at my sold out Traffic-Leads-Conversions seminar a few weeks ago.

With your own list, you sell out your own products and events without having to rely on JV partners or affiliates.

Even though having JV partners and affiliates is great, the less reliance you have on them, the better long-term sustainability your online business will have.

Control the traffic. Control the leads. Control the conversions.

Control your destiny.

Comments?

Gauher


Dominating The Web With Facebook Marketing Strategies

Last night I recorded an amazing content-filled webinar with Facebook expert Robert Grant. Robert revealed a number of different strategies that you could use today to drive a ton of Facebook traffic to your web site. Facebook has now overtaken Google for referring traffic online and almost 25% of Internet traffic is done on or originates from Facebook.

The webinar was so good that it lasted close to two hours and 99% of the webinar attendees stayed on right until the end.

I have enclosed a replay to the webinar below and suggest that you take some time over the next few days to watch and learn from it.

Pay close attention to 61:02 where Robert reveals a killer strategy to skyrocket your fan page followers using Facebook Ads.

Please send your receipt to gauher (at) payperclickformula.com to get the exclusive bonuses mentioned in the video.

Click Here To Order Crowd Conversion

I welcome your feedback on the content.

Best wishes,

Gauher Chaudhry


A Disturbing Internet Marketing Trend

In the recent months, there have been a rash of new products that have come to the market (mainly advertised on Clickbank) that promise huge fortunes if followed properly.

What I am seeing is that they offer a 5, 6, 11 click type solutions meaning that if you follow a certain number of easy steps, you will turn on an unstoppable wave of traffic that will make you rich overnight.

I like to call these type of offers, “Ghost” offers. Here is why:

1. The sales letter is extremely hyped up with unrealistic income claims.

2. The sales letter gives no indication of what the product is or what it really does. Only that it will make you rich.

3. Product is relatively cheap (i.e $27-$37) and that is because they are ready to hit you with a gazillion upsells. (I wouldn’t sell a product for $27 if I knew it could show you how to make $50,000 in 14 days. Would you?)

4. They tell you everything the product is NOT, but not what the product is.

A vast majority of these products are useless and will do almost nothing for your online success.  Many are just rehashed materials of older outdated methods.

It appears to me that a lot of these products are trying to prey on newbies who do not know any better.

What I find more disappointing is that a lot of respected marketers have started promoting these inferior products either to make a quick buck or to have the product owner “owe them one” for their upcoming launch.

I agree that in the JV world, there is a “I will rub your back, if you rub my back” mentality, but at what cost?

Screwing over your future prospects and customers by promoting such garbage?

Yesterday I sent out a message on Twitter about a case study that Harvard University did on how Oprah Winfrey grew her empire.  You can access the case study by clicking on the link below and I highly recommend that you read it:

http://www.dailygood.org/more.php?n=4190

Oprah surely wouldn’t make the same mistake that these respected marketers are now making.

But then again, she has always looked out for the best interest of her readers, fans and customers.

No wonder she is extremely successful considering all the things she had going against her.

Do yourself a favour and keep your credit card in your wallet when you see these “Ghost” offers.  You will probably be more irritated with the time lost when you realize what the product is and have to request a refund. The money you can get back, but not the time invested.

Comments?

Best wishes,

Gauher Chaudhry


Pay Per View Marketing Still Rocks

A few years ago I had a conversation with an affiliate manager that had a huge impact on my online marketing career.  He told me that there were affiliates on the network that were making an obscene amount of money every single day.

He wasn’t sure how they were doing it,  but he knew that they would lose up to $5,000 before lunch and end up making $15,000 the rest of the day.

After doing some of my own research, I found out that they were doing these crazy numbers with pay per view traffic.  If you are not familiar with pay per view traffic, it is traffic that is generated by adware applications.

Users download these adware applications and use them for free, but only after accepting that the occasional pop-up advertisement will appear.

There is so much PPV traffic available today, you could easily get over 1,000,000 visitors in just one day.

Now back to my story.

What these affiliates were doing was what I call the “Throw and Stick” strategy, where you rotate a variety of different CPA offers against the PPV traffic and watch which ones are profitable.

You then shut down the unprofitable offers and send all the traffic to the offer that generates the highest earnings-per-view (EPV) and make money.

Pretty simple concept.

But not many people are willing to spend $5,000 in just few short hours to find a winner. Smart marketers realize that the $5,000 is an investment in data to determine what works and what doesn’t.

Pay Per View traffic is probably the best traffic to quickly test offers with because you don’t have to create any ads, landing pages or deal with any quality score issues.

You can directly link to affiliate offers and track which offers make you a profit.

This is how I pretty much approach all the PPV campaigns I build and continue to look for offers that I think can give me a better EPV.

I have prepared a new intro to PPV marketing report that I believe will benefit you if you are looking to get into the PPV game.

Click Here For The Free Pay Per View Report

I will be relaunching Pay Per View Formula 3.0 at the end of the month for people who are interested in getting more advanced PPV training and access to PPV tools.

Enjoy!

Best wishes,

Gauher Chaudhry


Empire Formula Bonus

It is no secret that Anik Singal is releasing his Empire Formula course today (my bonus offer is listed below).

I originally had not planned to promote it because I was just too busy preparing for my upcoming seminar.

But after reviewing the pre-launch materials, which included a free 158-page manual on how to build your empire, I easily saw the value in Anik’s teachings.

Some of you might not like Anik’s aggressive marketing style, but the fact remains that he has grossed over $32 million in just six years.

Click Here For Empire Formula

Not many marketers can make that claim.

I have met Anik on numerous occasions and the guy is smart.

1. He knows how to network.

2. He knows how to smooze and develop relationships.

3. He knows how to build a million dollar empire.

And the kid is like only 26 years old.

Empire Formula is over 35 hours of step-by-step video training on how to build own online empire.  It also includes over 50 different templates and coaching along the way.

Click Here For Empire Formula

Now understand this.

The course is not cheap.

The cost is $1,997, but there is an option for a 6-split payment plan to make the course more affordable.

Now you might be thinking, “holy crap” I ain’t paying that fee.

But let me ask you this.

How much do you think you will end up paying an accountant or a lawyer over the course of building your own million dollar empire?

I can guarantee you that it will be a heck of a lot more than $2,000.

By taking the Empire Formula course and learning from Anik;s mistakes, you can easily reduce your costs in the long run as you build your empire.

You might be paying $1,997 now for Anik’s course, but in all honesty, it may save you anywhere from $25,000-$50,000 in the long run.

Let me give you an example.

Let’s say as you grow your online business and you outsource or hire the wrong employee?  Mistakes in hiring that could have been avoided had you took Empire Formula?

That will cost you more than $2,000, right?

If you want to grow a million dollar online empire, try making a logical decision on whether this course is right for you.

### MY BONUS OFFER ###

You get the following bonuses when you order Empire Formula through my affiliate link:

1. Two free seats at my Traffic-Leads_Conversion seminar in Toronto on November 20, 21, 2010. I will also cover your hotel room cost for two nights. If you can’t make the event, you will be shipped the physical DVDs and workbooks.

Click For Seminar Details

2. Complete access to Pay Per View Formula 3.0 including the new version of Pay Per View Dominator 2.0 software when it is released in November.

3. Empire Formula Webinar Series – I will be recording two webinars to help you go through and understand the Empire Formula course so that you get the most out of it.

Review “Empire Formula” here:

Click Here For Empire Formula

Just send your receipt to gauher (at) payperclickformula.com with “Empire Formula” in the subject.

Best wishes,

Gauher Chaudhry