Why Google Adsense Is A Bad Primary Source Of Revenue

I just recently had my Google Adsense account disabled after having it been active for over eight long years.

The reason?

Google sent me one of those canned auto emails below:



After reviewing our records, we’ve determined that your AdSense account poses a risk of generating invalid activity. Because we have a responsibility to protect our AdWords advertisers from inflated costs due to invalid activity, we’ve found it necessary to disable your AdSense account. Your outstanding balance and Google’s share of the revenue will both be fully refunded back to the affected advertisers.

Please understand that we need to take such steps to maintain the effectiveness of Google’s advertising system, particularly the advertiser-publisher relationship. We understand the inconvenience that this may cause you, and we thank you in advance for your understanding and cooperation.

If you have any questions or concerns about the actions we’ve taken, how you can appeal this decision, or invalid activity in general, you can find more information by visiting


The Google AdSense Team


What do they mean by my account “poses” a risk of invalid activity?  I think basically it means that I have not violated anything, but my account poses some sort of risk of generating bogus clicks.  The email doesn’t even tell me which of the dozens of sites I have running Adsense ads is causing the risk.  But Google is known for not telling much of anything when they ban advertisers and publishers.

At first when I saw this email, I was a bit annoyed.  But after a few minutes I just chuckled because I couldn’t believe how badly Google treats their advertisers, publishers and customers.  It could be very easy for one of my competitors to come to one of my web sites and generate bogus clicks on the Adsense ads.  Would that be my fault?

Since my Google Adsense commissions generated about 0.000001% of my yearly revenues, it really doesn’t mean anything to my overall online business.

Now, if you are using Google Adsense as your primary source of online revenue, then you better think twice about switching over to a better revenue model.

With a business model revolving around Google Adsense, you have absolutely no control.  They can literally shut you down overnight whether you are making $1 or $100,000 a year in Adsense commissions.

I have heard horror stories of people having their Adsense account shut down and losing tens of thousands of dollars in commissions (Google doesn’t bother sending you any past commissions).

Over my long Internet marketing career, I learned that the best way to build a successful online business is around a model that gives you a lot of control.

I love paid traffic because it is controllable and predictable.

I create my and sell my own products because I control the front-end and the entire back-end.

I have built dozens of email lists in various markets because I want to have control over my prospects and my customers.

You can’t have any of that if your business model revolves around another company or individual that can close you down.

My advice:

1. Buy targeted traffic

2. Build an email list (if anyone tells you that email is dead, get off their list!)

3. Sell your own products (that add value) to your email list.

Build a business around this business model and I guarantee you will be successful.

Does it require a lot of work?

Yes!  There are no push button solutions to building a long sustainable business.  Just dedication, persistence, motivation and good old fashion hard work.

I think having my Adsense account may be a blessing.  It will allow me to work on other parts of my business that are more rewarding and profitable.

If you are currently making money with Google Adsense, you should continue to work on it – but only as a supplimental source of revenue (i.e. filling in excess ad inventory).

You never know when you might get the same email.

Feel free to share your own Adsense story.


Gauher Chaudhry


  1. This is really bad from google…. I think google want to take more money from adsense. But today to many alternative to promote website. So Google must do action to safe their money, Including take money from publisher income.

  2. Agreed! Never put all of your eggs in one basket!
    Specially with Google, they are Getting SOO Big , so they can easily banned our account without any valid reason!

  3. You just spelled out your demise and didn’t even realize it. You mentioned “I love paid traffic”, and
    “buy targeted traffic”. I don’t care what anyone says, paid traffic is traffic that is generated by programs (bots) that scour the internet. Paid traffic, while it does provide a source of traffic, its also artificial traffic, and not done by humans. Google sees paid traffic programs as a serious threat to its advertisers, and they keep a close watch on what entities are involved with this process. They even warn Adsense users in their forums and elsewhere to take extreme caution if you are considering using a paid traffic program, since some of them will click on the links n your web pages and generate invalid clicks. Based on the information you provided, its obvious that your paid traffic caused too many invalid clicks and this is why you were banned. People need to read the rules and follow them! Also, I find it amusing how so many people think that have tons of links to your web pages raises your “page rank”. This is entirely untrue. Infact you could have hundreds of sites pointing to yours, but they if they are all considered “spam” sites by search engines, then those links will hurt your rank instead of helping it. Organic search results, and links from quality content are best! For others reading this post, DON’T use paid traffic! If you are producing quality content on your website, then you don’t need to find traffic, it will find you. The best marketing for your website is the actual content it contains, since search engines match search queries from users with exact and or relative results. If I write a tutorial on web design, and some types “media queries in CSS3 in the search bar, they could very well end up on my website. Google also matches exact phrases much of time as well. Quality Site + Quality Content = Quality revenue and tons of traffic. Anyway, just stay away from paid traffic (fake traffic), link farms, fake Google +1 and face book likes, and other deceptive marketing campaigns. Remember, paid traffic is never real traffic.

  4. stormcrow

    This is what’s to be expected of a company that’s basically grown too big for its boots.

    And don’t we all just love their generic ‘help’?

    Bunch of little Napoleans and Hitlers.

    The bottom line, folks, is that if Google Adsense takes personal umbridge with something you’ve posted on your site, they’ll spit the dummy, exert all their mighty power, and close your account, citing any number of illogical and unverifiable (by you) reasons why.

    They’re developing enough of a bad name at lightening speed, that the future looks grim for them – as it should.

  5. Same thing happened to me recently and I was really annoyed. As far as I could tell the only thing I did wrong was that my traffic increased moderately and I guess Google thought that was unnatural.

    You can either form an LLC in a tax-friendly state or find other sources of income. It’s always good to diversify.

  6. we have lost about 400$ for 2 months. we got same email and we didnt applied again for google adsense….because we don’t want to work for free.

  7. Yep…I re-did my entire site with all new sale items, give-a-ways and plenty of free music, videos and games…My traffic went up and a month later it was closed down by Blooogle. Ha!
    Right, they are getting a bad name…but they don’t care. they are the like Gengis Khan of the internet.
    They spend BILLIONS of dollars buying companies out with money generated by adsense..and unscrupously too.
    SOOOoooo…so ,long Googlites…I’m though with them stealing from me anymore. I NEVER EVER got and answer to anything!
    NY Nicky

  8. OH Almost fergot….Google said if they tell me what went wrong…I could circumvent it…CIRCUMVENT WHAT, Ya &^^&%$#’s

  9. Hello Everybody,

    I think the comments of DJDaniels are not true to the fullest extent. Media buying is a science and it is developing at a phenomenal speed. If media buying and advertising is bad then every print media should stop accepting and publishing ads.

    Not every person can be reached by SEO. It is mathematically impossible.


  10. Having your adsense account disabled for 8 long years is really scary and sad Guaher, well, have you ever asked again or simply switch off and never used them anymore. Will you ever use adsense on your blog again? or are you using them on another of your blogs?

  11. While I agree with the fact that you shouldn’t rely on Adsense as your primary income source and also that a good online business will have more control and less dependency. (Isn’t that what google has?) I don’t like paid traffic. I think organic traffic is the best traffic because more often than not they’re looking for :
    a) answers to their questions.
    b) solution to their problems.
    c) clearing their confusion regarding which product is the best.
    If you have answers to their question, or a product to solve their problems you can get good amount of customers organically. Yes it takes time and a lot of hard work.

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