Internet Marketing | Gauher Chaudhry

CPA networks make a lot more money than you think.  They make a lot more money than they would like affiliates to also think.

I didn’t realize this until I starting digging deeper with my affiliate managers when running campaigns years ago.

I once had an affiliate manager want me to run a campaign so bad that he offered to upload “overages” to my affiliate account ever night.

Huh? Overages?

I asked him what “overages” were and he told me that it was all the extra leads that the affiliate CPA network misses when the pixel doesn’t fire correctly on the thank you page.

I asked him how many leads that would be and he told me around the 8%-15% range.

I was like… “What?!”

The network statistics miss anywhere from 8%-15% of all the leads that are being registered for CPA offers?

Here is the sad reality.

No matter what, a pixel will never fire