Are Webinars Dead?

One of the best methods for driving sales (especially for high-ticket items) is the use of live webinars.

Not only do they allow you to demonstrate your products or services, present your engaging content, they also help facilitate trust with your attendees.

For the longest time, marketers were using teleconferences to sell their products and services before webinars changed the game.

shutterstock_65009236When I first started using webinars almost a decade ago, it was very easy to get registrants and webinar show up rates of close to 80% weren’t uncommon.

But that was then and this now.

Things have changed dramatically and with cheap alternatives and autowebinar software scripts selling like hot-cakes, almost everyone and their grandma is running a webinar.

Your prospect only has so much time in the day and with plenty of webinars to choose from, you’re just another voice shouting in the crowd for their attention.

Once you get past the struggle of getting their attention and then getting them to register, you are now left with the difficult task of getting them to actually show up.

A decent show up rate to a webinar these days is roughly 20%. If you are getting a show-up rate higher then this, you are doing great.

Does this mean that webinars are dead?

Hardly.

But the game has changed and marketers who start creating a more sophisticated webinar funnel will definitely see way more success then those who don’t.

I’m referring to the:

1. Post-Webinar sequence (traffic, ads, pitch page, self-liquidating offer, post webinar emails, etc.)

2. Webinar sequence (presentation, content, story-telling and close)

3. Post-Webinar sequence (replay, follow-up emails, close emails, retargeting, etc.)

4. Automated-Webinar sequence (technology, script, etc.)

There are a lot more moving pieces to a successful webinar then there were years ago.

Your audience is more sophisticated now and by incorporating more of the crucial pieces to the entire sequence, it’s still quite possible to make six-figures on a single live webinar.

What’s your opinion on webinars? Over-used? Over-hyped? Too many?

Share your comments.


Are You Hurting Your Own Progress?

One of the biggest challenges we face as marketers is managing the most time consuming aspect of running our online business – the email inbox.

Managing this little sucker can save you countless number of hours and allow you to do things in your business that actually move it forward.

One of the recommendations that I have made in the past is to unsubscribe from email lists that don’t add value (i.e. why are you on a ecommerce list if you don’t do anything in ecommerce?).

I pruned the number of lists that I was on years ago and that has saved me at least 45 minutes a day now.

But here is the biggest mistake I have made in the past managing emails and I’m curious to know if you did or still do the same thing.

Whenever I received an email from a marketer I knew provided good information, I would tuck it away in a separate folder with the intention of going back and reading it.

If I received an email from a marketer who provided little value, I would quickly skim it and see if could get out any value.

So I was wasting my limited time reading emails that provide little value and skipping emails that did by moving them into a saved folder with the intention of reading them some day.

Did I ever go back and read the saved emails?

Nope.

Emails that could have helped me in building my online business faster.

Time got in the way or sometimes I just forgot about those emails.

Basically I jeopardized my own online learning by never reading the quality emails.

Since mid-2015, I have changed the way I prioritize my email reading now and always start with the emails from quality marketers rather then saving them for a later time.

It’s time you do the same.

Comments? Scroll all the way down to comment.

Gauher Chaudhry


ReviewTrust Platform Puts Small Business Sites On Level Playing Field As Big Competitors

As the internet changes and evolves, do you ever ask yourself why certain sites succeed while others fail?

Obviously, sites in business that get sales prevail while sites with lack of sales fail.

Of course that’s a broad over-simplification but here’s a revealing fact to the initial question:

Website reviews and testimonials are driving top sales online because of this one thing…

TRUST.

trustYes, sites with trust are succeeding at much higher rates than sites that lack important credibility factors. 

So you could say, trust plus good reviews brings sales but let me back that up with a good example you can easily relate to.

From early on, Amazon.com has crystallized a measurable trust mechanism for their site visitors. A system where people can gauge purchase decisions, based on real buyer feedback of previous customers and their opinions.

When Amazon delivered this platform, it became the standard of the internet as a legitimate trustworthy product review system.

Again, trust plus good reviews brings sales and many happy customers too. While Amazon for sure knows what they’re doing to create unparalleled success, we can all take a lesson from them.

Looking further, they pioneered their platform into a dynamic system that drives a constant flow of new incoming product reviews.

But here’s the real secret behind this that makes it tick…

They delivered a powerful psychological “brain hack” that transfers-over to site visitors extremely well in qualifying credibility that went viral.

What is it?

Social Proof.

Yes, social proof in the form of reviews and testimonials is what has made Amazon soar in credibility when they began growing and amassing product testimonials and reviews.

This review delivery system is responsible for building an unstoppable online business model that can boost any online business.

However, to have this level of sophistication powering reviews has only been available to high-level sites leaving millions of smaller sites in the dust with much less credibility reach.

Let me clarify that I’m not talking about random, unofficial, or unverified reviews which no one pays attention to these days.

In this post I’m referring to verified reviews and testimonials that breed real trust on the same level as the huge sites that attract big sales by showing them.

And that’s why I wanted to share this important information here with my readers.

Because what I want to tell you about is how small business sites can now start to benefit from a new upper-echelon powered testimonial platform. And it’s one that works on the same line of the big leagues – but with a twist.

In fact, there hasn’t been anything else like it available with such ground-level access which is why I feel this is great news for small business websites.

Developed by a credible online marketer and good friend, Brad Callen, ReviewTrust was created to bridge this gap in the marketplace.

So how does it work?

What Brad Callen’s team was able to do was boil it down to one, single strip of code you add to your site. Once implemented, ReviewTrust will start to auto-gather testimonials and populate your site with trust and credibility as sales come in.

Now here’s the twist… Each of your customers will receive a follow-up gift incentive that you designate and this has been shown to spark reviews based on your product’s acceptance and likability.

This extra buyer-incentive really drives customers to respond and the platform takes over from there.  You never have to lift a finger to contact people to beg for reviews ever.

They just flow in and your site grows with social proof in the form of, verified product testimonials.

Auto-building your business with credibility like this is an attractive feature harnessing the power of real review trust from your customers.

It for sure raises the credibility bar as it’s the kind that can vastly improve sales conversions for products and services alike.

They tested 4 businesses in 4 niches to track the effectiveness of this new software platform and the results were nothing less than astounding.

I was impressed to see how they did this and were able to hit as high as 156.4% sales increase in their top conversion statistics.

From each site they tested they were able to jump-start conversion rates where there were less sales and boost the conversion rates on sites that were already getting sales.

Another impressive point is they didn’t change or add any sales copy, redo any site designing or even add any new traffic to get the results.

I think the reason this works so well is because it passes along a level of credibility that buyer-radar is always looking for.

People want credible verification now more than ever before they decide to buy products online, which is why social proof in product reviews is so important.

And this is where ReviewTrust offers a break-through solution allowing you to collect and display real verified testimonials on a much higher level than ever before now accessible to small online businesses.

If you want to get more information, click here to check out ReviewTrust.

Comments?

Gauher Chaudhry


10 Effective Membership Retention Strategies

Since running a number of membership sites in the past and presently, I want to share with you the most effective membership retention strategies that work time and time again for retaining members.

membership-685021_1280Knowing firsthand how important attracting new members is, retaining them in your member community is the next most important valuable skill you can learn as a membership admin.

So let’s go through each one and these are in no specific order.

Here are ten of my favorites.

Each one is just as important as the next, just consider applying as many as you can.

1. Members Only Facebook Group

This is an idea we are seeing more and more. Let’s say you offer a product and want to build your own tribe. One way is to start a Facebook Group. It’s free to set up and you can create your own FB Group rules. Invite your members to join as a bonus to the membership they have just joined.

Once you have members at Facebook, you can keep in touch with them and get them involved with related topics. Members can interact with each other and you can continually send updates as well as new special offers for members only.

Another thing is most people are already members of Facebook, so it’s very popular and easy to join groups there.

2. Members Only Private Forum

A members only private forum is where you create your own site on your own server. It’s software based so you house your membership community yourself.

In this format, you have full control of your members. Here’s a fact that falls in favor of having a proprietary membership site over a Facebook Group,  and that is, there are some people who do not like participating on Facebook in a membership setting.

They prefer a more private and exclusive setting for member interaction. However, all the same benefits for the members that keep them coming back applies and even more.

There are things like drip feeding content and locked content settings that helps you can keep member’s interested. And you can do things like that much easier using dedicated forum software.

The reality is that most members find it easy to leave a membership site, but harder to leave a community.

3. Member Monthly Webinars

This is a great retention strategy and probably my favorite. Monthly webinars for members-only create one of the most exclusive benefits of keeping members on board.

And here’s why.

They get insider information from you and they expect it each month and it ties in great for having a membership site, so make sure not to leave this one out.

4. Expert Interviews

Here’s something I found that draws a lot of member attention.

I find experts to interview and offer the recordings to my members. You could actually sell these interviews but instead give them to your members as they’ll know the value they carry. And when you give them member-access, it will keep them wanting more.

5. Email Recaps

Not enough membership sites take advantage of this one, but they should.

The reason is because their members will be responsive to it. Using email recaps is a great way to round up interest from your members. Let’s say you just had a member event and you want to get some feedback from members.

An email recap will alert those that missed it and remind those that saw it but are glad to be reminded. And you’ll see a nice flurry of member visits back at the member site on that topic. I find this works effectively every time. Try it.

6. Event Discounts

Having events for your members will always perk them up. Be sure to prepare some nice perks for them from time to time. A great idea that never fails is event discounts. When you can allow members to save them money on something related to their topic that has high-value, they really will appreciate it.

You could arrange a product discount with another vendor exclusively available only at your event. This will go a long way at keeping your members happy.

7. Future Content Teasers

You know what cliff-hangers are in movie trailers, right? It’s when you are watching the highlights and then just as you are drawn-in the most, they stop it there and tell you when and where to expect to see the rest of the show coming soon.

Well, in the membership site world you can do exactly the same with your content and it will have the exact same effect. Announce what you have coming then leave a cliff-hanger at the end of your announcement. This will ensure your members want to see the rest soon as it’s available and you can use this strategy as future content teasers.

8. Quick Start Videos

If you want to keep your members motivated to learn what you are teaching them, you must remember that there are various levels of members at any one time in your membership site. Some are newbies, some are intermediate and some are advanced.

By using quick start videos you can be sure that you have covered all levels of your members. This way, no one feels left behind in getting started on a new task they want to get under their belts. These are easily digestible videos that kick-start learning and really help keep the member interest level high.

9. Mastermind Groups

Forming mastermind groups within your membership site offers a real boost to members. When you form these special groups, the members begin to communicate between themselves helping each other out and offering solutions and trade off their experiences, etc.

This creates a deeper level of loyalty to the membership site overall because they feel so much more a part of it. You as the administrator can moderate and oversell the mastermind groups as much as you see fit, but having them in your membership site will for sure make for an effective retention strategy.

10. Case Studies

If you want to boost or attract a level of extra member interest, adding occasional case studies on topic will surely be draw them in. Every day, new paid products being offered are packaged case studies. When you offer these for members-only your membership site interest will soar.

I hope you took some notes and will use some of these 10 effective membership strategies I just laid out for you. When you do, I’m sure you agree they’ll help keep your membership site going long-term and evergreen.

Comments?

Gauher