Increase Conversions With A Time Delay Script

By Gauher On June 28, 2012 Under Internet Marketing

Have you ever visited an online sales video only to see the order button appear below the video a few minutes into the sales presentation?

Did you ever wonder how they did that?

Marketing statistics have indicated that the longer the person watches an online sales video, the more receptive they will be to ordering the product. But how do you get them to watch the sales video if your order button is already visible and they can easily see the price of your product with one click?

I know a lot of people can be turned off by a high-ticket item, but if they had stuck around for a portion of the sales video, they may have realized that it was a deal.

Here is the script on how you can set a time delay before having your order button appear on any page.

Place the following code below between the <head></head> tags on your web page.

<script type=”text/javascript”>
function showIt() {
document.getElementById(“hidden”).style.visibility = “visible”;
}
setTimeout(“showIt()”, 25000); // 1000 is 1 second
</script>

Set how long you want have the prospect watch the video before the order button appears by adjusting the seconds in the script.

Now in the body of your web page where you want he content to magically appear after a certain amount of time, place the following DIV tags. Place the image or content that you want to magically appear in between the DIV tags.

<div ID=”hidden” style=”visibility: hidden”>
</div>

Ta da!

What I recommend is that you split test a sales page without the script against the page with the script and see which one generates the higher conversions rate.

You may be surprised.

Best wishes,

Gauher Chaudhry

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6 Comments Add yours

Kamal
June 28, 2012
3:20 pm #comment-1

Great info. People not usually buy a product if you approach them as a salesman rather than being a friend.
Eli
June 28, 2012
3:27 pm #comment-2

Thanks Gauher. That was helpful.
Jerrywhyte
June 28, 2012
5:16 pm #comment-3

Thanks Gauher!
Great sales technique, smart IM uses this sales medium to affect sales conversion with an amazing percent

Job Mayor
http://Jobmayor.com
Somen
June 29, 2012
12:50 am #comment-4

Thanks Gauher. Will try out and share the details right here!

Cheers!
Clare Thwaites
June 29, 2012
4:20 pm #comment-5

Thanks Gauher, this is really helpful, I will try to test it on my site – and excellent advice as with everything, split test and see what works the best.

By the way – how long do you do split tests for? Do you do it for a set amount of time – or for say 1000 or a number of visitors? Curious to know what is a “good” split test time / traffic volume…

Have a great weekend!
Gauher
June 30, 2012
1:08 pm #comment-6

Hi Claire,

Depends on where the traffic is coming from, but generally 100 visitors to each page is enough for me to test with with.

Cheers
Gauher