I came across a post the other day on a popular forum asking for tips on creating a subject line that generates a higher open rate for an email.
That really got me thinking.
Is it *really* the subject line that gets you to open up the email or is it really the name in the sender’s field?
Seriously, think about it.
If you are on multiple Internet marketing lists, then most of the marketers sending you emails are already trying to use all the subject line tricks in the world.
For example, a while back when some marketers talked about using the headline “Bad news…” in your ubject line to get a higher open rate, almost everybody killed this to death.
But using sly subject lines is only going to get you so far before your list starts realizing that there is very little substance in the email content related to your subject line.
I don’t know about you, but the first thing that catches my eye is “who” sent the email.
I think *that* dictates the open rate of an email. At least it does in my case.
If your buddy Billy, who always provided you with good information, wanted you to meet him to tell you a big secret versus Bobby “the scum bag” who always made false promises who had a similar secret, who would you go see first?
This reminded me of an email I sent out a few weeks ago with a link to an interesting article in Inc. magazine.
Here is the link again:
This talks about providing a “good user experience” in order to develop a following. Once you have accomplished that, the money will follow (as in the case with Markus’ Plenty Of Fish dating site).
Now I have been thinking about how very rare I email my lists, but I am sure you appreciate the rare emails versus pitching you with something every other day.
You are on my list and a countless number of other marketing lists for *one* reason.
To learn how to make *more* money.
Now if I don’t provide you with that or at least point you to the right resources to help you achieve that, than I am not providing a “good user experience” right?
And if I don’t consistently provide you with a “good user experience”, I don’t think it will matter what I put in the subject line.
As soon as you see my name in the sender’s field, you will think twice about opening my emails based on my past performance.
Now, let me ask you this if you have a list and it doesn’t matter what niche it is in:
“Do you provide a good user experience?”
If the answer is “no”, this might be the reason why you have a poor open rate.