I have been writing a report on a concept that I believe is the only way to succeed online for the long-term.

When web properties like Google and Facebook first started, they didn’t depend on paid traffic or SEO to grow their traffic and followers.

They created something compelling enough that attracted followers to their tribe. These same followers spread the message of their services and they eventually become the chief of their own tribe.

And when you are the head honcho, generating traffic and making money online because much easier. 😉

Now the biggest complaint I get from people who are trying to generate money online is that they don’t have money for paid traffic or time for search engine optimization.

With paid traffic, there is no guarantee that you will make any money and you usually have to spend quite a bit in order gather data and determine what is converting and what is not.

With search engine optimization, there is no guarantee that the hundreds of hours you spend on optimizing your web site will get you a decent ranking and any traffic.

So then what?

If you follow my philosophy of tribe marketing, then these two methods of traffic become secondary issues because your followers grow your traffic.

So how do I plan on developing a following for a particular market without paid or SEO traffic?

I just started running an experiment with a brand new site that appeals to a very general audience.

I believe the content is compelling enough that it will be spread like a virus, but only if the right tools are placed to allow followers to do this.

Now putting everything into place requires a lot of time, which is something that most of us simply don’t have.

I am a heavy user of outsourcing and I find that you can find a lot of great talent on Fiverr.com. If you have never heard of Fiverr, then you need to download my free report that explains how it works.

Download My Free Report Here

I plan on using the best talent on Fiverr to quickly and cheaply help build my tribe to a point that I can monetize from this following.  There are many elements involved to make tribe marketing successful such as retweeting, facebook sharing, email collection, etc.  If you think about it, there are many tools at our disposal that makes it easy for our followers to grow our tribe.

I use an amazing tool called Gigscraper to find the best talent on Fiverr within seconds. A tool like this will save you time and money and I think the price is way to cheap for it.

Click To Download Gigscraper

Anyhow I have just started the experiment and will share with you my results over the next few weeks. The goal is to generate a ton of traffic without paid or SEO traffic. Success or fail, I will let you know how it works out!

Please leave your thoughts below.

Gauher Chaudhry

I recently got involved with email marketing and specifically the promotion of CPA offers to see if I could make a decent amount of money while building a targeted list.  One of the places that I decided to buy ezine ad space was at Arcamax.com.  The basically offer four different categories of advertising:

1. Email newsletter sponsorships
2. Solo email list rental
3. Website display
4. Co-registration

I decided to try their “email newsletter sponsorship” for the top sponsor position in their Freesites newsletter.  The newsletter goes out to 890,000 readers, but I wanted to only test half the list so they charged me $450 USD instead of the usual $825.  I was promoting a free coupon toolbar offer and the payout was $4.00 for every qualified install.

The ad specs allowed me up to 10  limes and 60 characters per line.  Since Arcamax gave me A/B split testing, I submitted the following two ads:

Ad #1

“Print Free Coupons Right From Your Computer!”

Save big on everything from groceries to gadgets with
new coupons every day. Get promo codes for instant
online savings, plus lots of other freebies!

Click Here To Start…

Ad #2

“Print Free Coupons Right From Your Computer!”

Discover how you can save big on everything from groceries
to gadgets with new coupons every day. You get promo codes
for instant online savings, plus lots of other freebies.

Just download the Coupon toolbar directly to your computer
and start saving. No registration is required and it is
completely free.

Click Here To Download Your Coupon Toolbar

I did not send the traffic directly to the CPA offer. I sent it to the following squeeze page:

The results were:

1,524 clicks

463 optins

72 leads @ $4 = $288 revenue

So I took a front-end loss on the ad of $162.

Here is a list of where I could have improved this ad campaign.

1. Negotiate the $450 cost down to at least $375 – If you don’t ask, you will never get. It is common to negotiate rates on ezine advertisements according to some friends I had spoken to after the ad ran.  I am sure that if I has just asked I would not have paid the full $450 price for a mailing to half the list.

2. Split test the squeeze page – This is a no-brainer. For some reason I had assumed that I had set up the split-test, but soon realized that I hadn’t created a variation to test against the control squeeze page.  If I had been monitoring this test when it was running, I could have improved the conversions and probably generated over 500 opt-ins.

Generating a higher opt-in rate was absolutely crucial because the prospects did not see the download toolbar offer until after they had opted into the list.

The end goal of any paid list-building exercise should be to at least breakeven on the front-end.  If you can achieve this, then you are basically building a list for free.

The important thing to remember when building a list from various sources of traffic is to track where the traffic came from.  All 463 opt-ins were marked with the tracking code “arca”, so I will now be able to track any future revenues from future promotions back to this original promo.  With 463 targeted opt-ins, I don’t think it will take long to make up the $162 shortfall. 🙂

Please share your comments or questions on this test!

Cheers

Gauher