Do Wacky Split Results Mean Wacky Conversion Numbers?

A few weeks ago I did a post on a split-test I was running on POF ads that revealed some interesting results.  Every split-test that I ran using an image of sensuous lips continually out-performed any other image with a higher click-thru rate (CTR) on the ad.


Thanks for all your feedback and the most common question I received was whether this affected the conversion rate.  This test was for a diet related offer.  One would assume that since the image was not related to the content of the ad, it would have a poor conversion rate compared to the others.

I ended up taking the two most popular images (highest CTRs) and comparing their conversion rates.

Here were the results.

Sensuous Lips – 1,583 clicks and 5 conversions = 0.31585% conversion rate
Fast Food Image – 1,271 clicks and 1 conversion = 0.078% conversion rate

Now, one might argue that these number are not statistically valid because there were not enough sales.

Who really cares?

When I am spending money on paid traffic, I will stick with the sensuous lips after that many clicks.

If you start seeing a bunch of banners running online with different sensuous lips, you will know who is running them. 😉

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Gauher Chaudhry