Insights From My 2014 Live Traffic Workshop

This past weekend I held a live traffic workshop here in Toronto to go over the basics of creating profitable pay-per-click and pay-per-view campaigns.

crowdIt was a great event and also it was nice to put names and faces together with all of the attendees who were past or new customers.

I presented for the entire two days and laid it all out on building a profitable marketing funnel and driving mass traffic.  This was crucial because there is no such thing as a “shortage” of traffic online.  Once you get a marketing funnel optimized and profitable, it is just a matter of scaling your campaign by going out and buying as much targeted traffic as possible.

I also covered buying traffic on YouTube, which is an untapped goldmine along with encouraging all the attendees to think mobile first.

YouTube is the second largest search engine online and currently 80% of their ad inventory remains unsold. This represents a huge opportunity for advertisers to get extremely cheap video traffic from YouTube.  The best part is that if you run “in-stream” ads on YouTube, you don’t even have to pay if the user doesn’t watch your entire ad or past 30 seconds (whichever comes first). This is basically free advertising and branding for anyone’s business.

Mobile is where majority of the traffic will come from in the near future and already the majority Facebook users access their accounts on mobile devices rather than their desktop.  I encouraged attendees to build their marketing funnels so that they are both desktop and mobile optimized. In fact, I took it a step further and suggested that they should create two separate marketing funnels for desktop and mobile.  This is because what works on desktop might not necessarily work on mobile. It all comes down to testing.

fitness

There were also some big names in the audience such Vince Del Monte (fitness guru) and Ben Pakulski (Mr. Olympia finalist) who came to learn about driving mass traffic to their core marketing funnels.

I briefly covered native advertising and showed everyone how they can easily run ads to their competitors’ followers.  That really got the wheels turning in a lot of attendees heads with the possibilities.  Native advertising is little bit more complicated than traditional pay per click traffic, but with some creativity, it can bring in good results.

The vast majority of my time was showing the attendees how to set up their pay per click and pay per view campaigns correctly.  If an advertiser gets this wrong from the start, they end up wasting time and money.

gregSome big names in paid traffic also made the trek up to Canada for the event including my good buddy Greg Davis (Mr. $50K A Day), who came to learn just a few nuggets to add more profits to his sprawling online empire.

One of the most valuable parts of the workshop was when I showed attendees how to reverse engineer some of the most profitable million dollar funnels online and apply the same system and process to any product in any niche.  I actually took them through a live example of a multi-million dollar funnels that starts with giving away something that only costs about $0.35 to produce.

The biggest takeaway in my opinion and the real secret to success online is to offer something of immense value.  When you find a product or service like that, the marketing takes care of itself.

If you had been at the workshop, what are some of the questions you would have asked?

Cheers

Gauher Chaudhry

13 comments

  1. Awesome tips in this article Gauher!
    I’m going to buy some YT traffic and see if I can get it to work for me.

  2. quincy

    Sounds great, there will be a time when I will be sitting in that room and getting all those golden nuggeets. I recently experimented with adwords for video, and it was a big learning curve, setting up the campaign, reading the data, and what route to go next.

    So my question was..how do you set up a path when buying traffic,and get the first results from that traffic. How do you go from there?

  3. Hey Gauher,

    Great post! I really wish I could have been there. And maybe you can come to the states for your next live convention?

    Any chance you might sell the videos and transcripts of the course? The information you provide is so valuable!

    Appreciate your consideration, thanks!
    Derek

  4. Gauher,

    Your information is always top notch. You’re a #rbas leader bro!

    Remember… be a servant (#rbas)

    Cory Boatright

  5. Alex Haghdust

    Hi Gauher,
    is there any way you can sell the class content either as PDF or the video?
    I was interested to come to Toronto but unfortunately it was same time with my apartment moving.
    I have been struggeling with converting traffic in CPA and bought a lot of courses but didn’t really helped me the right and stratigic way I suppose to set up my campaign and how to track it properly.
    again I would appreciate if there is any way to get the workshop information.
    Looking for your response

    Thanks
    Alex

  6. I was on the call when you announced the conference and had no doubt it would be as good as everyone is now quoting…hope you do one in the US in future? 🙂

    I am very keen to understand how to but PPV campaigns as working with a new client creating a lot of videos as a SEO strategy but not really sure the best way to buy traffic to videos online?

    Thanks

    Marty

  7. Becky

    Awesome Gauher – keep up the great work!

  8. Paul Diemer

    Will you be offering any DVDs of these sessions down the road?

  9. Igor

    Hey Gauher – you probably videotaped it . is it coming for sale ?
    Also – will the same discount apply for FB Sumo buyers ?
    Could not make it – coincided with wife’s birthday

    thanks

  10. Great stuff Gauher…

    I have been doing stuff online for years but this was a great chance to take a step back and look at the big picture of how everything fits together.

    Mobile advice was great.

    Thanks again,

    Casey

  11. Allen

    Hi Gauher,

    My question would be “What do I promote?” I’ve tried CPA, affiliate marketing and more over the years but coming up with a product or offer that really works is eluding me.

    I couldn’t attend due to a family event (too bad as it was a short drive away) but I’d definitely be interested in DVDs or pdf info from the event. Keep up the great work.

    Al

  12. Martin

    Greetings from the UK

    Is it possible / feasible to build a profitable Sales Funnel based entirely on Affiliate Offers rather than Offers developed yourself (or at least a Funnel that enables you to recoup all Traffic Costs as a means of building a List for free)?

    Which of your Programs keeps members up to date on the best Traffic and Conversion Tactics?

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