A few months ago I held a live workshop on media buying in Toronto. One of the presentations was on the topic of retargeting, which if used correctly can be very powerful. Retargeting basically allows you to place a cookie on a prospect’s web site when they come to visit your web site. This can be as a result of clicking on a banner or just coming as a result of a promotion. This cookie allows you to retarget banner advertisements to that specific prospect, even after they leave your web site.
Matt Sauls of Sitescout gave a great presentation on retargeting and I have included a portion of his presentation below.
I would love to get your comments on what you thought of the presentation. If you would also like the version of this video that includes my advanced retargeting strategy, please optin here and forward the video close to the end: