Traffic Diary #2:

Recently I decided to do some media buys using is basically a self-serve platform that allows you to buy banners on specific web sites.  I decided to promote in order to generate more leads for my CPA marketing list.  I ended up spending $199 to have my banners placed on three specific web sites for a total of 30 days.  The results ended up being pretty dismal.

The ads generated only 50 clicks from 240,381 impressions, which is a horrible click-thru rate.

There are two main factors that I believe resulted in the poor click-thru rate, which were a poor initial control banner and not optimizing the banners enough times.  I ended up only totaling two banners against each other and if I had continued to improve on the banners, I am sure the 50 clicks could have easily been 100-150 clicks before the campaigns ended. To make matters worse, I messed up placing the tracking pixel, so I am not sure how many of these 50 clicks even converted into subscribers. Doh! A great learning experience.

Watch the video below as I walk you through the results.

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