Why Internet Marketing Gurus Are Hated

I was going through the results of the survey that I took of my Cool Cash Ezine readers a few months ago and I was surprised by the number of comments from readers writing about how much they hate Internet marketing gurus.

I do agree that valuable content coming from the big IM gurus in their emails has dropped drastically over the last few years.

Now, it seems that it is a non-stop pitch fest of one product launch to the next by the top dogs in almost all their emails these days.

But is that really why you hate IM gurus?

Is it because they talk about how much absurd money they make every month that ticks you off?

Is it because they seem to be a close knit group the promotes the hell out of each other’s stuff?

I started drilling the survey results closely and noticed that the negative comments were coming from the readers who indicated that they were making less than $1,000 per year from their online activities.

So my question really is, do you hate IM gurus because they are successful and you are not?

This can be a *natural* reaction for people who have struggled to make money online for years.


With the economy in a tailspin worldwide, people will continue to get more frustrated with their financial situation if it is not very good.

People in the USA are actually chaining themselves to their houses that are being foreclosed on.

Looks like we are in for desperate times.

I agree that there are a lot of slimy Internet marketers online who promise the moon only to deliver dust.

If you are in a situation where you are struggling to make money online, you need to channel your negativity into more productive activities.

Productive activities that make you money.

What I am about to reveal to you is what I believe is the main factor to making an incredible amount of money online.

In my humble opinion, I believe that it all comes down to keywords.

Keywords are the foundation to natural SEO, pay per click, contextual traffic, articles marketing and wide array of other different marketing strategies. All of these methods of making money begin with keyword research.

Think about it.

Everyday, billions of searches are performed on various search engines such as Google, Yahoo and MSN.  Every search query starts with a keyword or key phrase.

If you don’t know how or don’t have the tools to do keyword research, you are doomed to mediocre results.

Below I present to you a rolodex of keyword research tools to help you get started in the right direction.

Some are free while others are paid services.  You can decide which ones are best suited for you.

*** Keyword Rolodex ***

Google Keyword Tool (Free)
This is the best FREE keyword research tool on the
Internet.  What better place to go for keyword data
than the most searched upon search engine on the
planet.  A few months back, Google also started to
include search volumes for their keyword research tool.
This is my number one keyword research tool because it
is fast and Google provides you with a wealth of
keyword information.

KeywordSpy.com ($89.95 a month)
KeywordSpy is expensive at $89.95 per month, but is one
of the few web sites that allows you to download almost
every single keyword that your competitors are bidding
on.  They also take it one step further by giving you
details on the specific ad that your competitor is
running for each particular keyword.  Talk about
getting your hands on sensitive information! The only
thing that I don’t like is that they have a limit of
only allowing you to exporting 50,000 keywords per day.

Good Keywords (Free and Paid version)
This tool also includes a misspelled keyword feature,
which is great considering almost 10% of search queries
are misspelled. The free version has key features such
as a keyword organizer, site popularity gauge and a
user-friendly keyword research interface.

Traffic Travis (Free and Paid Version)
This tool is WAY more than a keyword research tool and
the free version does almost everything the paid
version does.  In fact, I can’t believe how much they
give away in the free version.  This is a *MUST*
download and I am sure you will be thanking me for
pointing you to this free resource.

SEO Book Keyword Suggestion Tool (Free)
From the creators of SEOBook comes a free keyword
research tool that supplies you with an incredible
amount of free information by tapping into free
resources such as Google insights

KeywordDiscovery.com ($49.95 per month)
I have never used this keyword research tool, so I
can’t really comment.  I did however find a review on
the Internet that gives a good amount of information on
Keyword Discovery. Just go to:

WordPot.com (Free and Paid Version)
This is a great keyword research tool that gives
you related search terms with their daily estimated
search volumes.  This keyword research tool also
provides you with synonyms and associated keywords for
the keyword that you want to generate a list for.

Wordtracker.com (Free and Paid Version)
Wordtracker is probably one of the oldest keyword
research tools around.  I think it is fairly decent for
keyword research, but I find that some of the keywords
generated are not very relevant to the search term as
the list grows larger.

KeywordElite.com ($174 one-time cost)
Keyword Elite is probably the undisputed champion of
keyword research tools and is the brain-child of IM
marketer Brad Callen.  The tool is actually 5 tools in
one with advanced features such as analyzing and spying
on Adwords competition.  It is a bit pricey at $174,
but this is a one-time fee for this software tool.

KWBrowse.com (Free)
I love this free keyword research tool because it
actually supplies you with keywords from *lateral*
markets that may be related to what you are promoting.
This is important because people in related markets may
also be interested in what you are promoting or

SpyFu.com (Free and Paid version)
SpyFu is another one of those “steal your competitor’s”
keyword tools.  With a wealth of information on
millions of keywords, you can easily find the keywords
from your organic and paid competitors and start adding
them to your arsenal of traffic generating keywords.
They have a limited free version with an option to
upgrade for full membership at about $279 annually.

WordButler (Free trial then $19.95/month)
I know the guys behind Word Butler and they are very
smart.  This keyword tool uses their unique HCE (Human
Cognition Emulator) algorithm, which simply means you
get as many related keyword groups in a niche as
possible. The speed of the program is great and you can
quickly export the targeted keywords to your clipboard
or to a text file.

KeywordExtend.com (Free)
Keyword Extend is not a keyword research tool, but
rather a tool that can help you quickly generate the
different Adwords variations such as broad, phrases and
exact match.  Additional features include reversing
words, creating keyword lists with permutations,
removing duplicate keywords and many others.  This
tools is free for you to use and can help you save
hours of precious time.

AdCenter Labs (Free)
This is a great resource provided by MSN.  It is more
than just a keyword research tool.  This tool will help
you *understand* your market.  You really need to spend
some time at this web site to understand the power of
this free resource.

I have never personally used Nichebot, but they claim to search
all the major keyword research tools in one spot.  Now that is
handy! There is a lot of different features on this site for
keyword research.

Another great free keyword research tools and
searches Google, Yahoo and MSN for the keyword
results.  Spacky even allows you to download the
keywords into a text file for easy copying and

Google Insights
An amazing tool provided by Google that allows you
to compare search volume patterns across specific
regions, categories, and time frames.

Hope this helps as far as keyword research is concerned.  I will continue to post more rolodexes containing great online marketing resources.

Gauher Chaudhry


  1. Nice Site layout for your blog. I am looking forward to reading more from you.

    Tom Humes

  2. I will add 2 more to the list…

    1. KeyCompete.com – If doing PPC, then this is essential.

    2. KeywordDomination.com – The long lost forgotten resource that taps into the Keyword Discovery database and spins it oh so well.

    This is the only tool that gives you BATCH processing!

    Need 100 keywords researched?

    No problem… upload them in a txt file and get yourself some coffee.

    Take care,


  3. Hi Gauher,

    That Google insights tool is incredible. I have been using it for local and seasonal campaigns.



  4. Mike

    Gauher I’d be curious to know your take on The Arbitrage Conspiracy.

  5. You know you have made it when you have haters.

    People are jealous of success no matter what industry. Rather than try to achieve they would rather try to bring you down to their level.

    You have helped others achieve their dreams. When you achieve success and then create competition by sharing the information, you better make money from it.

    It bothers me when people think you should give them your systems so they can compete against you reducing your earnings and then hope they give back to you.

    80/20 rule is really a 95/5 rule. 5% will make it and the other 95% will have wasted your time.

    Keep killing it.

    Keep sharing.

    Be blessed.

  6. Gregory Wexler

    Gauher – many thanks for the insight! I look forward to learning more from you.

  7. Excellent list and strategies. Count on Gauher for brilliance in marketing.

  8. Hey Gauher,

    I use the strategy you explained for all my websites, and it works very well.

    You will soon get 3000 visitors per month with this method. Add Ezinearticles to the mix, and search engines will send many people your way.

    As for the keyword tools, I use niche bot, and I just found a new tool: Market Samurai. I like this one.

    All these tools are time savers, but like you said, thinking out of the box also help a lot for seo.


  9. Trevor Fooks

    Hi Gauher,

    I noticed your comments in the last email about writing only seldom. Actually I would like to hear from you more often!

    Certain “gurus” seem to think that it is essential to send out emails almost every day promoting all sorts of rubbish. Rarely do they email anything of value. You are most definitely not in that category.

    On the other hand, I think it is good to keep in regular touch with your subscribers, especially those who have purchased your courses. People like Perry Marshall and Dan Kennedy send out regular emails every few days, containing good solid thought-provoking content and useful links. That kind of communication is much appreciated, and is a good model to follow, at least in my opinion.


  10. Hi Gauher,

    IM gurus have a bad reputation because most of them they offer rehashed crap or never actual made serious money themselves, some even faked earning screen shots and got caught.

  11. Boy do I like it when people like Gauher give their Rolodex about something. So informative and helpful.

    Gurus exist to give us “newbies” hope we can make it too. If nobody have never make it before us, what is the point in trying!!!

    Which ever man has achieve, another man can too!

    Mario Bruneau

  12. Big G!
    One of the unique things that separate you from other guru’s believe it or not is that you understand how or where they are coming from.

    Ok, i have more.
    You are honest, have integrity, a few more stuff.

    when i buy anyting you recommend, i feel comfortable doing it.

    if someone else say do it, i don’t until you probably say it is ok.
    that is how much i trust you judgement.
    Keep up the good work bro

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