Yesterday I started testing a new CPA campaign by sending pay per view (PPV) traffic from Trafficvance. One of the most powerful features of bidding on domain targets is that you can match your offers with the most relevant audience.
Generally when promoting a CPA offer, I will immediately start bidding on competitor domains since this is the most targeted traffic that you can possibly get.
Take a look below at the results of a campaign I started testing with just yesterday.
You can see that the total ad spend for this single domain target was $2.94, which managed to get 197 impressions for an average bid price of $0.0149 per impression.
Below are the results of the revenue that was generated from this $2.94 ad spend.
The daily revenue was a whopping $45.10 resulting in a ROI of 1500%. There are not very many traffic sources that can get you an ROI of 1500% and this just shows the extreme targeting that you an get with PPV traffic.
With this experiment, I was sending the traffic to a rotation of landing pages and measuring which pages were giving me the highest CTR using a software tool called PPV Dominator. This allowed me to allocate a higher weight to the landing pages that were generating a higher click-thru rate (CTR).
The interesting thing to note is that not all the traffic was going to this offer either. I was rotating multiple landing pages and sending them to multiple CPA offers to see which combination gave me the best results. So there was a little bit of more revenue from other similar CPA offers that were in the rotation.
By the end of the day, I could determine what landing page and what CPA offer was generating the highest return. This is how important testing is and most marketers usually do not put this much effort into optimizing their ad campaigns. I expect today to be even better now that I have started this exact campaign on other PPV traffic sources such as Lead Impact and Media Traffic. Even if I can get half the results of this campaign on this PPV network, that is still a 750% ROI.
There are so many different ways that this campaign can be scaled out and here are just a few strategies:
1. Add more relevant targets to the campaign
2. Continue to improve the landing page for a higher CTR
3. Ask my affiliate manager for a pay bump once I get the volume of leads much higher
These are just a few tips.
Once again, this is why I love paid traffic. You can literally buy it on demand.