How To Make Money With Display Advertising And Real-Time Bidding

Over the last decade I have spent millions of dollars on paid advertising such as PPC and PPV, but I never spent that much when it came to display advertising.

I was always reluctant to get involved in media buying although I had a lot of affiliate managers and friends telling me that it was huge and massively profitable back in 2010.

The first thing that came to my mind was why all of the hoopla about media buying in 2010 since this is the oldest form of advertising online?

auction
I mean that first form of advertising was banner ads and back in 1995, Yahoo was charging as much as $30 per thousands impressions for 468 x 60 banners.

I challenged any one of my affiliate managers to show me one affiliate who was massively successful with media buying without running fake blogs or fake articles.

These same people who were encouraging me to get into media buying suddenly went quiet.

Nada. Ziltch. Zippo. Not a word.

So all of a sudden media buying become a hot topic because it was easily scalable and tons of affiliates were making money by basically cheating consumers with fake blogs and articles.

That was until the FTC came in and started suing affiliate networks and affiliates.

Now don’t get me wrong, I am sure there were affiliates cashing in with legitimate display campaigns at the time, but they were the minority.

I didn’t think twice about media buying until a good friend of mine told me that he was making great money buying display ads to advertise his ebook product on Clickbank.

I found this very intriguing because it was a legitimate product being promoted via banners ads without any cheap tricks or shenanigans.

This is what started my interest in media buying the last few years and since then I have had many success and failures with media buying.

The most common myth is that you need thousands of dollars to get started, but that has changed a lot and there are networks that allow you to get started for as little as $10 such as BuySellAds.com.

Real-Time Bidding (RTB)

Real-time bidding using a media buying platform like Sitescout.com allows you to buy a bucket of 1,000 impressions at a dynamic bid price.

This allows you as a media buyer to basically buy impressions in real-time at your set price allowing you to value each individual traffic source.

Sitescout.com is an easy-to-use, web-based RTB platform that allows you to create and manage banner and mobile ad campaigns in real time.

Sitescout works as a middleman between dozens of premier ad networks and let’s you tap into hundreds of millions of available daily impressions.

I was surprised to learn that Sitescout headquarters were only a 25 minute drive from my house so I went down and met some of the co-founders who explained to me how the technology works.

Since then I have run some sample campaigns and attended some of their live events.  Below is a photo of the founder and CEO of Sitescout, Paul Mokbel on my left and the director of marketing, Ratko Vidakovic on my right.

sitescout

If you are looking to test out media buying without having to commit thousands of dollars, yet still have access to a huge inventory of display advertising, Sitescout.com is a good place to start.

Comments?

Gauher Chaudhry

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Comments

  1. Looking forward to see some sitescout case study from you Gauher :D. Cheers.

  2. First buy in on sitescout is 500.00$.

  3. Hey Gauher:

    Correct me if I’m wrong but wasn’t your next seminar going to be about media buying?

    Wayne

  4. Wayne: Yes, and it will be in April 2013. Watch for more details.

  5. Prep the Delorean and fetch me some nuclear material, I’m going to watch that seminar!

  6. Gauher,

    Thanks for the article and for letting us know about SiteScout. First time hearing about them, will check them out.

    Looking forward to your seminar in April :)

  7. Re:Wayne: Yes, and it will be in April 2012. Watch for more details.

    I’ve always wanted to do time travel back to the past.

    Should be interesting. lol

  8. John Estabrook says:

    I am looking forward to learning more before I commit to the following:

    It’s free to create an account, but to begin buying traffic, you must first fund your account with a minimum deposit of $500 USD. Cost of traffic varies by site; from $0.05 to $3.00+ CPM.

    Looks very promising Gauher. I’m sure you will provide some case studies for us.

  9. Thank you Gauher for this post. I like the fact that they have many websites available for media buying. I don’t know when I will use them but I decided to join while it is possible. I am also interested in the seminar.

  10. Sitescout is for advance and experienced affiliate marketer.

  11. Hi Gauher,

    Thanks for sharing this, I was always under the impression that media buying is a huge financial undertaking but with what you have outlined above it is something quite affordable and worth exploring. If you plan on putting out any training please advise.

    Cheers

  12. Thanks for the post Gauher.

    I have been testing and learning RTB in sitescout and other bigger one for almost 6 month now. But for sitescout I have less success. But I get some success in other platform.

    It would be great to have a case study on how to play with sitescout RTB. I am sure I have less knowledge on how to play with sitescout.

    Thank you again Gauher.

  13. Hi Lalu, what other RTB networks have you been testing out?

    Gauher

  14. Gauher how does Site Scout compare to 50 on Red? Thanks. Which would you recommend first?

  15. Eli: You can’t really compare the two. Sitescout is for media buys and 50onred is textlinks. I would personally recommend 50onred first as it is easier to get started with.

  16. A media buy is simply what it sounds like, buying media. You purchase advertising on a website or network of websites for a set time or budget. For example, you could email me and offer to buy the 300×250 banner placement on the right side of this post for $250 for a month. You are purchasing that media placement at a set rate for a set time. Often with media buys you will purchase the space at a set CPM (cost per 1,000 impressions). In that case, you would pay maybe $3.00 for every 1,000 times you banner is viewed (not clicked). Sounds good, but why is a media buy better than just buying some traffic on AdWords?

  17. Gauher,

    I know you’ve mentioned that you still direct link so I had a few questions. First, how many new campaigns do you typically focus on setting up per day? I’ve heard people say that you should be doing at least 10 a day. Also, what percentage of your daily or weekly campaigns are direct linked versus landing page?

    Thanks a lot.

    Eli

  18. A media buy is simply what it sounds like, buying media. You purchase advertising on a website or network of websites for a set time or budget. For example, you could email me and offer to buy the 300×250 banner placement on the right side of this post for $250 for a month. You are purchasing that media placement at a set rate for a set time. Often with media buys you will purchase the space at a set CPM (cost per 1,000 impressions). In that case, you would pay maybe $3.00 for every 1,000 times you banner is viewed (not clicked). Sounds good, but why is a media buy better than just buying some traffic on AdWords?

  19. Why would a display ad try to download a software program? Because it was being used as a vehicle for malicious advertising, or “malvertising,” which distributes dangerous software known as malware via an otherwise standard looking ad banner. But before the malicious ads could achieve their goal, REVV’s SiteScout malware protection technology prevented this malvertising attack from serving hundreds of thousands of impressions across more than 150 Websites while we got to the root of the issue.

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