Traffic Diary #4: Solo Ad With Igor Kheifets
Recently I purchased a solo ad ad from Igor Kheifets to see how well his list would perform with my PPC opt in lead funnel. I purchased the smallest package, which was $125 for 200 clicks.
I was sent people to the opt-in page at http://www.payperclickformula.com/optin, which is a lead generator for my higher end PPC training course.
The opt-in rate for this page before I bought the solo ad from Igor was around the 20% mark. (Yes, there is plenty of room for improvement!)
Here are the results of my $125 solo ad with Igor.
Igor ended up sending me 333 clicks (123 extra clicks) and brought in 60 double opt-in subscribers to my funnel. So I roughly paid about $2.08 per subscriber which is a good deal considering the lifetime value of a prospect on this list is about $10.
The opt-in rate for this solo ad campaign worked out to about 18%, which is slightly less than the average. I felt that this was a fairly good result and will be purchasing one of Igor’s bigger solo ad packages soon. So Igor’s solo ad service gets my two thumbs up.
I will be working to improve the squeeze page to get a better opt-in rate and a better bang for my buck.
Best wishes,
Gauher Chaudhry
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June 13, 2012
1:18 pm #comment-1
Hi Gauher what software did you use to track your stats for the solos?
June 14, 2012
9:16 am #comment-2
Hi Chris, we have an account with Hasoffers.com and used that to track conversions.
Thanks.
Gauher
June 16, 2012
12:57 pm #comment-3
hello Gauher
once implementing solo ads. where should i start to optimise? To increase conversions.
June 17, 2012
11:28 am #comment-4
Optimization starts with split testing your squeeze pages and improving the process to increase optins.
Thanks.
Gauher
June 19, 2012
10:51 pm #comment-5
Gauher, in a nutshell what would you say is the best strategy to succeed: build a list and promote high ticket products >$1,000 to a small list or promote low offer <$3.50 CPA offers to a larger list? Thanks.
June 20, 2012
2:44 pm #comment-6
Heidi: High ticket items to a small list. No question.
September 17, 2012
4:58 am #comment-7
Hey Gauher,
was bored out of my mind and googled my own name… this page popped up
I’m happy you’re excited about your results with me
Let me know when you’re ready for another run
Talk soon,
Igor