The Royal Road To Riches

I remember the first time I started getting involved with making money was when I was a teenager and purchased a book called the “Royal Road To Riches” by John Wright.  This was after seeing a compelling one page sales letter in a national magazine.

This was in the early 1990’s and still a few years before the birth of the Internet.

I bought the book through blind sales copy (a sales letter that never reveals what the secret is but what it is not) and really didn’t know what it was all about until I received it in the mail.  The sales copy was compelling because it was a secret on how to make $25,000 a month from the comfort of your own home.

When I received the book, I quickly devoured it in one sitting. The secret in the book was all about selling information by mail.  Now at first, I was little bit agitated and was sitting there thinking, “That’s it? That is the secret I shelled out $12.95 for (I was a teenager back then so that was a fortune to me)? Selling information by mail?!”

Guru Mastermind

But now that I look back at that experience, it really had a profound effect on my life.  You see I did give it a try at selling information using direct mail but I didn’t have much success.  It was also a lot of work having books printed, stored and then shipped.  Being in Canada didn’t make it very cost effective to ship to the USA either.  Taking out ads in major national magazines was a pain and I would have to wait anywhere from 2-3 months before my ad would actually run.

But when the Internet came around, that really changed everything.  Not just for me, but for hundreds of thousands of people who sell information online now.

I could now sell information online in digital formats and take payments via credit card rather than having customers send me a check.

There are no printing costs involved and my customers now receive the information I sell instantly.

In fact, I have now sold millions of dollars online of just information in the form of ebooks, audio and video files.

One individual who has had enormous success selling information online is Eben Pagan who has sold over $100 million from the comfort of his own bedroom.

Eben found that people were looking for specialized information in the dating market and went out to create that information.

His dating information empire alone has grown to a $25-$30 million dollar business alone.

Eben has recently launched new information on how anybody can get involved in the “selling information” online business and how to do it successfully.

I highly recommend that you check out his free content while he is giving it away.

Click Here For The Free Videos And Reports

I must admit that 20 years after reading John Wright’s $12.95 book, the information in that book did indeed lead me down the “Royal Road To Riches.”

Best wishes,

Gauher Chaudhry


Scaling With Media Buys

I did a webinar earlier today with Greg Davis who is an expert at media buys and shared some of his tips. I had the wrong mic on when I first started the webinar so I sound like I am talking in a phone booth. I quickly fixed this.

Watch the replay below:


Grab your ticket to Vegas!

Feel free to post your comments.

Best wishes,
Gauher Chaudhry


Pay Per View Marketing Still Rocks

A few years ago I had a conversation with an affiliate manager that had a huge impact on my online marketing career.  He told me that there were affiliates on the network that were making an obscene amount of money every single day.

He wasn’t sure how they were doing it,  but he knew that they would lose up to $5,000 before lunch and end up making $15,000 the rest of the day.

After doing some of my own research, I found out that they were doing these crazy numbers with pay per view traffic.  If you are not familiar with pay per view traffic, it is traffic that is generated by adware applications.

Users download these adware applications and use them for free, but only after accepting that the occasional pop-up advertisement will appear.

There is so much PPV traffic available today, you could easily get over 1,000,000 visitors in just one day.

Now back to my story.

What these affiliates were doing was what I call the “Throw and Stick” strategy, where you rotate a variety of different CPA offers against the PPV traffic and watch which ones are profitable.

You then shut down the unprofitable offers and send all the traffic to the offer that generates the highest earnings-per-view (EPV) and make money.

Pretty simple concept.

But not many people are willing to spend $5,000 in just few short hours to find a winner. Smart marketers realize that the $5,000 is an investment in data to determine what works and what doesn’t.

Pay Per View traffic is probably the best traffic to quickly test offers with because you don’t have to create any ads, landing pages or deal with any quality score issues.

You can directly link to affiliate offers and track which offers make you a profit.

This is how I pretty much approach all the PPV campaigns I build and continue to look for offers that I think can give me a better EPV.

I have prepared a new intro to PPV marketing report that I believe will benefit you if you are looking to get into the PPV game.

Click Here For The Free Pay Per View Report

I will be relaunching Pay Per View Formula 3.0 at the end of the month for people who are interested in getting more advanced PPV training and access to PPV tools.

Enjoy!

Best wishes,

Gauher Chaudhry


When Life Throws You A Curveball

It all started with a limp. My wife and I thought that our four year old son (Shaan) was having growing pains when he was complaining about pain in his lower left leg.

On April 8th, 2010, my world was rocked when my son was diagnosed with Leukemia, which is a blood cancer.

Childhood cancer is extremely rare and since there was no history of cancer in either of our families, this hit me like a freight train going 1,000 kilometers an hour.

There were over a million questions racing through my mind such as what, where, when, why and how?  There is no reason why leukemia happens in children and in some cases, babies are even born with it.

They immediately started chemotherapy treatment on Shaan and started looking at what specific type of Leukemia had started in his body.

Thank God he was diagnosed as having Acute Lymphoblastic Leukemia (ALL), which is considered a “good” blood cancer in terms of treatment. The cure rate is as high as 90% with proper treatment.

I cancelled all my travel plans and Internet marketing activities. I cancelled my trip to System Seminar in Chicago. I cancelled my presentation at the Magic Bullet Seminar and dropped out of Jeff Johnson’s “Traffic Voodoo” course as one of the content providers.

I also cancelled my MobiBlueprint product launch.

Nothing seemed to matter to me anymore.

I stayed with my son every day and night since he was admitted on April 5th and after 43 days of being at the hospital, we both came home yesterday.

He has a long road ahead of him with an additional 22 months of treatment, but the prognosis looks good as he is now in remission.

Some of the things I learned from this experience:

1. No more spending 10 hours in front of the computer each day. Life is too short to spend in front of a monitor all day.

2. Money doesn’t mean much without health. Health is the real wealth.

3. No more complaining about paying taxes. Health care is free in Canada and the care that was provided for Shaan can’t be matched in terms of quality.

4. I need to restructure my business. As soon as I stopped working and disappeared, my employees were left twiddling their thumbs.

5. Charity. If the wealthiest people in the world just gave up 10% of their assets, it would solve problems such as world hunger. It is time for all of us who have been blessed with wealth to start giving more.

If you are a parent, I hope you NEVER have to go through this experience and if your child ever complains of any small aches or pains, get it checked immediately.

Shaan is a fighter and he will come out of this stronger.

Take care,

Gauher Chaudhry