Facebook Marketing For More Traffic, Leads & Sales

Did you know that Facebook has one of the most powerful self-serve ad platforms?

I just completed a webinar on the benefits of Facebook Ads and how it can add tremendous growth to your online business.



During this webinar, I opened the doors to my newest training program, FB Sumo, and offered at an incredible price in order to raise funds for a McMaster Childrens Hospital.

Thanks to everyone who participated in this charitable cause and we managed to raise $10,000 in less than one hour!

There are only a few chartered membership spots left to join FB Sumo at this amazing low cost. Once the first 250 spots are filled, FB Sumo will rise in price.

(Note: FB Sumo Is Now Sold Out)

The live training starts in the first week of March 2014.

Click Here To Join FB Sumo

Best wishes,

Gauher Chaudhry

Do Wacky Split Results Mean Wacky Conversion Numbers?

A few weeks ago I did a post on a split-test I was running on POF ads that revealed some interesting results.  Every split-test that I ran using an image of sensuous lips continually out-performed any other image with a higher click-thru rate (CTR) on the ad.


Thanks for all your feedback and the most common question I received was whether this affected the conversion rate.  This test was for a diet related offer.  One would assume that since the image was not related to the content of the ad, it would have a poor conversion rate compared to the others.

I ended up taking the two most popular images (highest CTRs) and comparing their conversion rates.

Here were the results.

Sensuous Lips – 1,583 clicks and 5 conversions = 0.31585% conversion rate
Fast Food Image – 1,271 clicks and 1 conversion = 0.078% conversion rate

Now, one might argue that these number are not statistically valid because there were not enough sales.

Who really cares?

When I am spending money on paid traffic, I will stick with the sensuous lips after that many clicks.

If you start seeing a bunch of banners running online with different sensuous lips, you will know who is running them. 😉

Tweet, Like or comment if you thought this was cool.


Gauher Chaudhry

Wacky Split Test Reveals Startling Results

Last May, I held a media buying workshop here in Toronto and had top media buying experts present the content.  One of the speakers was a good friend and ninja marketer Greg Davis.  I gave him the task of presenting on the importance of your advertising banners when doing any type of media buying.

One of the surprising tactics that he revealed was using images of sensual lips in your ads to increase the click-thru rate (CTR) rate.  He said that in his tests, it worked almost every time and it didn’t matter if the audience was men or women.

I have to admit that I was skeptical, so I put his recommendation to the test on Plenty of Fish ads.  I created a campaign for a weight loss related offer and included an image of sensual lips in one of the ads.

The results were surprising.

lipsI ran multiple ads with the only change in the ad being the image.  These ads were only targeted at women who were between the ages of 40 and 45.  Test after test, the ad with the sensual lips maintained the highest click-thru rate confirming Greg’s own tests.

If you click on the image on the left, it will open up to a full size graphic and you will be able to see the exact click-thru rate of each ad.  The lips ad had the highest CTR rate of 0.058%.  In some cases, this ad beat out other ads 2-to-1.  The closest ad (fast food image) only came in at 0.05%.

If you think about it, it doesn’t make logical sense because lips really don’t have anything to do with weight loss.  I think it is because the image of lips is eye-catching, which leads the prospect to read the ad.

Have you ever had weird results like this in your split tests?  Let me know in the comments section.

Also, I have reopened my Media Buying Sumo course, so if you haven’t had a chance to join you can by clicking here.  You will get access to the entire Media Buying workshop and the video presentations of all the speakers.

Best wishes,

Gauher Chaudhry

How To Increase Your Opt-in Rates By 50%

Hot diggity.

I just managed to increase my opt-in rates on almost every single one of my squeeze page tests using this one simple trick.

I have to give credit where credit is due.

I heard about this trick from a Frank Kern video a few weeks ago.  Man, I hate it when he is right. 😉

Love him or hate him, the dude knows his marketing.

The tip he shared was to change the opt-in button on your squeeze pages to read “Send Me Info” and more people will subscribe.

When I heard this, I was skeptical.  So I tested it using the image below, created by one my graphic designers.





I experimented with different sizes of this button (hint: width=”187″ height=”61″ worked best) and in every test, this new button beat the control page.

Some of the new pages that I used this new button on increased the opt-in rate by as much as 50% and some were less dramatic at only 5%.  But using this new button increased opt-in rates across every single one of my tests.

Takeaway point: Testing something that seems as meaningless as the squeeze page button can have a profound effect on your conversions.

Take the image above (right click and copy) and test it on your squeeze pages and let me know of your results in the comment section below.

Best wishes,

Gauher Chaudhry

Get Fresh Leads With YouTube Videos

I just finished up a great webinar with Jeff Johnson a few hours ago where Jeff goes on to show you how you can get more traffic, leads, and sales with simple YouTube videos.  I have placed the entire replay below and all you have to do is click the play button to start watching.

If you are interested in joining Jeff’s “Tube Traffic Secrets 2.0” program, here is a recap of the bonuses mentioned on the webinar:

Bonus #1: Tube Traffic X-Ray
Bonus #2: Camtasia 8 For Windows Training Program ($127)
Bonus #3: Camtasia 2 For Mac Training Program ($129)
Bonus #4: Screenflow For Mac Training Program ($129)
Bonus #5: Camtasia Studio 8 Software ($299)
Bonus #6: Life-Time Access
Bonus #7: Tube Traffic Secrets 2.0 Cheat Sheets ($97)
Bonus #8: Free Tickets To PPC/PPV Live Workshop In Toronto ($997)
Bonus #9: Free Android 7 Inch Tablet ($97)
Bonus #10: Pay Per Call Insider PDF ($47)
Bonus #11: Free Traffic With Free Videos Report ($47)

You MUST purchase Tube Traffic Secrets 2.0 using the link below:

Click Here To Purchase Tube Traffic Secrets 2.0

These bonuses are only available to the first 50 readers who order through my affiliate link.

Please send your receipt to my assistant Janelle at janelle(at)productsumo.com.

Gauher Chaudhry