Who’s Email Do You Read?

I came across a post the other day on a popular forum asking for tips on creating a subject line that generates a higher open rate for an email.

That really got me thinking.

Is it *really* the subject line that gets you to open up the email or is it really the name in the sender’s field?

Seriously, think about it.

If you are on multiple Internet marketing lists, then most of the marketers sending you emails are already trying to use all the subject line tricks in the world.

For example, a while back when some marketers talked about using the headline “Bad news…” in your ubject line to get a higher open rate, almost everybody killed this to death.

But using sly subject lines is only going to get you so far before your list starts realizing that there is very little substance in the email content related to your subject line.

I don’t know about you, but the first thing that catches my eye is “who” sent the email.

I think *that* dictates the open rate of an email.  At least it does in my case.

If your buddy Billy, who always provided you with good information, wanted you to meet him to tell you a big secret versus Bobby “the scum bag” who always made false promises who had a similar secret, who would you go see first?

This reminded me of an email I sent out a few weeks ago with a link to an interesting article in Inc. magazine.

Here is the link again:


This talks about providing a “good user experience” in order to develop a following.  Once you have accomplished that, the money will follow (as in the case with Markus’ Plenty Of Fish dating site).

Now I have been thinking about how very rare I email my lists, but I am sure you appreciate the rare emails versus pitching you with something every other day.

You are on my list and a countless number of other marketing lists for *one* reason.

To learn how to make *more* money.

Now if I don’t provide you with that or at least point you to the right resources to help you achieve that, than I am not providing a “good user experience” right?

And if I don’t consistently provide you with a “good user experience”, I don’t think it will matter what I put in the subject line.

As soon as you see my name in the sender’s field, you will think twice about opening my emails based on my past performance.

Now, let me ask you this if you have a list and it doesn’t matter what niche it is in:

“Do you provide a good user experience?”

If the answer is “no”, this might be the reason why you have a poor open rate.


Free Traffic For Just Pleasing Google Adwords?

A few months ago, I published in my Cool Cash Ezine how to create a proper *silo* structured web site (using a Rachael Ray related web site as an example) that Google Adwords would love and give you great quality scores for.

One of the things I briefly mention was creating inbound links to your web site just to please the Google Adwords bot if that was indeed one of their criteria for a better score.

I suggested creating a few squidoo lenses (Squidoo.com) with related keywords and linking them from and to your newly created silo structured web site.

Well I did that and also created pages at Hubpages.com and blogs at WordPress.com.

I think this helped a lot because I have been running great quality scores with bids as low as $0.03 on Google Adwords for sites created using this process.

One day when I was going through my tracking stats, I could not understand why I was getting a ton of CPA commission leads off of the home page.

I was buying traffic from Google Adwords and sending it directly to keyword specific landing pages and *not* the home page.

It didn’t make sense, but the commissions were in the hundreds of dollars for a simple CPA email submit offer. So I was really curious *how* people were getting to the homepage.

I added a stats counter from Statscounter.com on the homepage because stats counter can tell me where the visitors were coming from.  I ran it for a couple of days and then take a look at the referrer logs.

I was dumbfounded.

All this *free* traffic was coming from Yahoo and MSN organic results.  I was in the top ten search results for a lot of the related keywords I was bidding on in Google Adwords.

Take a look at this screen shot:


This is for the first 18 days of January on *one* campaign.  You can see that I have earned $211.50 in CPA commissions just off the homepage. So over the course of one month, I will make about $300 in CPA commissions on free traffic to the homepage.

Now, imagine if *you* had ten of these sites running with the same linking structure.

$300 x 10 = $3,000 per month

You could make an extra $36,000 a year just from *free* traffic from Yahoo and MSN.

Conclusion: Whatever I was doing to please Google Adwords was making Yahoo and MSN organic bots ecstatic. So although we hate Google Adwords for making us jump through hoops in developing quality web sites, they are essentially forcing us to become better natural SEO marketers.

So here in a nutshell is what you do:

1. Create a silo structured web site with specific related themes as directories. In these directories, you should have articles related to the theme taken for free from ezinearticles.com or goarticles.com.

2. Create three (3) squidoo lenses (squidoo.com), three (3) hubpages (hubpages.com) and three (3) wordpress blogs (on wordpress.com) with keywords related to your web site.

3. Link all your social media pages to your home page with the keyword you are targeting as the anchor text.

4. Link all your squidoo pages to your hub pages and wordpress blogs and vice versa.

Now sit back and watch as your rankings move *organically* in Yahoo and MSN.

The really is a broad overview of what I do now for every web site I set up for Google Adwords.

Guess what?

I get *free* traffic to all these web sites.

I cover this strategy in much more detail (including using more social media sites like YouTube.com) in the next version of Pay Per Click Formula 2.0, which is due out at the end of March.

You can get on the early bird list by going to:


Why Internet Marketing Gurus Are Hated

I was going through the results of the survey that I took of my Cool Cash Ezine readers a few months ago and I was surprised by the number of comments from readers writing about how much they hate Internet marketing gurus.

I do agree that valuable content coming from the big IM gurus in their emails has dropped drastically over the last few years.

Now, it seems that it is a non-stop pitch fest of one product launch to the next by the top dogs in almost all their emails these days.

But is that really why you hate IM gurus?

Is it because they talk about how much absurd money they make every month that ticks you off?

Is it because they seem to be a close knit group the promotes the hell out of each other’s stuff?

I started drilling the survey results closely and noticed that the negative comments were coming from the readers who indicated that they were making less than $1,000 per year from their online activities.

So my question really is, do you hate IM gurus because they are successful and you are not?

This can be a *natural* reaction for people who have struggled to make money online for years.


With the economy in a tailspin worldwide, people will continue to get more frustrated with their financial situation if it is not very good.

People in the USA are actually chaining themselves to their houses that are being foreclosed on.

Looks like we are in for desperate times.

I agree that there are a lot of slimy Internet marketers online who promise the moon only to deliver dust.

If you are in a situation where you are struggling to make money online, you need to channel your negativity into more productive activities.

Productive activities that make you money.

What I am about to reveal to you is what I believe is the main factor to making an incredible amount of money online.

In my humble opinion, I believe that it all comes down to keywords.

Keywords are the foundation to natural SEO, pay per click, contextual traffic, articles marketing and wide array of other different marketing strategies. All of these methods of making money begin with keyword research.

Think about it.

Everyday, billions of searches are performed on various search engines such as Google, Yahoo and MSN.  Every search query starts with a keyword or key phrase.

If you don’t know how or don’t have the tools to do keyword research, you are doomed to mediocre results.

Below I present to you a rolodex of keyword research tools to help you get started in the right direction.

Some are free while others are paid services.  You can decide which ones are best suited for you.

*** Keyword Rolodex ***

Google Keyword Tool (Free)
This is the best FREE keyword research tool on the
Internet.  What better place to go for keyword data
than the most searched upon search engine on the
planet.  A few months back, Google also started to
include search volumes for their keyword research tool.
This is my number one keyword research tool because it
is fast and Google provides you with a wealth of
keyword information.

KeywordSpy.com ($89.95 a month)
KeywordSpy is expensive at $89.95 per month, but is one
of the few web sites that allows you to download almost
every single keyword that your competitors are bidding
on.  They also take it one step further by giving you
details on the specific ad that your competitor is
running for each particular keyword.  Talk about
getting your hands on sensitive information! The only
thing that I don’t like is that they have a limit of
only allowing you to exporting 50,000 keywords per day.

Good Keywords (Free and Paid version)
This tool also includes a misspelled keyword feature,
which is great considering almost 10% of search queries
are misspelled. The free version has key features such
as a keyword organizer, site popularity gauge and a
user-friendly keyword research interface.

Traffic Travis (Free and Paid Version)
This tool is WAY more than a keyword research tool and
the free version does almost everything the paid
version does.  In fact, I can’t believe how much they
give away in the free version.  This is a *MUST*
download and I am sure you will be thanking me for
pointing you to this free resource.

SEO Book Keyword Suggestion Tool (Free)
From the creators of SEOBook comes a free keyword
research tool that supplies you with an incredible
amount of free information by tapping into free
resources such as Google insights

KeywordDiscovery.com ($49.95 per month)
I have never used this keyword research tool, so I
can’t really comment.  I did however find a review on
the Internet that gives a good amount of information on
Keyword Discovery. Just go to:

WordPot.com (Free and Paid Version)
This is a great keyword research tool that gives
you related search terms with their daily estimated
search volumes.  This keyword research tool also
provides you with synonyms and associated keywords for
the keyword that you want to generate a list for.

Wordtracker.com (Free and Paid Version)
Wordtracker is probably one of the oldest keyword
research tools around.  I think it is fairly decent for
keyword research, but I find that some of the keywords
generated are not very relevant to the search term as
the list grows larger.

KeywordElite.com ($174 one-time cost)
Keyword Elite is probably the undisputed champion of
keyword research tools and is the brain-child of IM
marketer Brad Callen.  The tool is actually 5 tools in
one with advanced features such as analyzing and spying
on Adwords competition.  It is a bit pricey at $174,
but this is a one-time fee for this software tool.

KWBrowse.com (Free)
I love this free keyword research tool because it
actually supplies you with keywords from *lateral*
markets that may be related to what you are promoting.
This is important because people in related markets may
also be interested in what you are promoting or

SpyFu.com (Free and Paid version)
SpyFu is another one of those “steal your competitor’s”
keyword tools.  With a wealth of information on
millions of keywords, you can easily find the keywords
from your organic and paid competitors and start adding
them to your arsenal of traffic generating keywords.
They have a limited free version with an option to
upgrade for full membership at about $279 annually.

WordButler (Free trial then $19.95/month)
I know the guys behind Word Butler and they are very
smart.  This keyword tool uses their unique HCE (Human
Cognition Emulator) algorithm, which simply means you
get as many related keyword groups in a niche as
possible. The speed of the program is great and you can
quickly export the targeted keywords to your clipboard
or to a text file.

KeywordExtend.com (Free)
Keyword Extend is not a keyword research tool, but
rather a tool that can help you quickly generate the
different Adwords variations such as broad, phrases and
exact match.  Additional features include reversing
words, creating keyword lists with permutations,
removing duplicate keywords and many others.  This
tools is free for you to use and can help you save
hours of precious time.

AdCenter Labs (Free)
This is a great resource provided by MSN.  It is more
than just a keyword research tool.  This tool will help
you *understand* your market.  You really need to spend
some time at this web site to understand the power of
this free resource.

I have never personally used Nichebot, but they claim to search
all the major keyword research tools in one spot.  Now that is
handy! There is a lot of different features on this site for
keyword research.

Another great free keyword research tools and
searches Google, Yahoo and MSN for the keyword
results.  Spacky even allows you to download the
keywords into a text file for easy copying and

Google Insights
An amazing tool provided by Google that allows you
to compare search volume patterns across specific
regions, categories, and time frames.

Hope this helps as far as keyword research is concerned.  I will continue to post more rolodexes containing great online marketing resources.

Gauher Chaudhry